Equiderma Skin Lotion for Horses

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +151.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

21K

Growth, 90 days vs prior 90

+151.5%

Conversion, latest week

11.5%

Market size, estimated

$88Ka year

Peak month

August4.8× the quietest month

Top search term

equiderma skin lotion for horses13K searches a year

Listings sell for $36.65 on average, from $23.18 to $66.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $36.65 that is $4K to $9K a year per listing.

Average price

$36.65inside the $15 to $100 sweet spot

Price range

$23.18–$66.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

0.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #527 within Health Supplies. It carries 317 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

50%

Out of stock, average day

5.9%

Average rank

#527in Health Supplies

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

317per listing

Listings tracked

16

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

94 months