Is equiderma skin lotion for horses profitable to sell on Amazon United States?

The niche generates $88K/yr across 16 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +151.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the equiderma skin lotion for horses niche?

3 brands and 35 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in equiderma skin lotion for horses?

Top complaints mined from reviews: Leak-Proof, Allergies, Functionality-Overall. The return rate is 0.7%.

When does demand for equiderma skin lotion for horses peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 4.8× the quietest.

What does it cost to enter the equiderma skin lotion for horses niche?

Listings span $23.18–$66.86; the average listing price is $36.65 (sweet spot $15–$100). The average incumbent carries 317 reviews — the moat a new listing must climb.

equiderma skin lotion for horses

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Growth

Incredible+151.5%

90-day search growth — must beat 0% to launch

Avg price

Incredible$36.65

avg listing price — sweet spot $15–$100

Price range

Incredible$23.18–$66.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great316.63

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$88K

$88K/yr · 21K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, equiderma skin lotion for horses is a $88K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 56/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

equiderma skin lotion for horses market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $73K–$92K; units × avg price
Launch success: —; 1 of 4 new (360d)
Conversion rate: 11.5%
Avg BSR: #527
Page quality: 0%
Prime: 50%
Sponsored: 94%
Out of stock: 5.9%
Avg brand age: 94 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

EQUIDERMA82%
Tack Shack of Ocala13%
COAT DEFENSE5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +151.5% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.8×

Open Trend

Top equiderma skin lotion for horses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EQUIDERMA (2 Pack) Horse Skin Lotion with 10Count Pet Faves Pet Wipes Gentle Soothing Relief for Cannon Bone Mane & Tail Irritation Dry Skin & Scabs

EQUIDERMA$47.984.6★245 rev

EQUIDERMA Horse Skin Lotion 16 oz | All-in-One Equine Skin Care for Cannon Bone Scurf Mane & Tail Itching Midline Irritation Dry Patches & Coat Health Support

EQUIDERMA$24.134.6★1,175 rev

EQUIDERMA The Original Aloe Herbal Horse Spray 32oz All-Natural Formula with Aloe & Essential Oils Eco-Safe Protection No Residue Fresh Herbal Scent

EQUIDERMA$35.285.0★8 rev

Equiderma (2 Pack) Horse Skin Lotion Gentle No-Rinse Relief for Cannon Bone Scurf Mane & Tail Irritation Midline Belly Scabs Dry Skin & Hair Loss

EQUIDERMA$48.524.6★20 rev

Tack Shack of Ocala Equiderma Products- Equiderma Skin Lotion Equiderma Dry Shampoo Equiderma Outdoor Spray- Coat Care Products for Horses (Skin Lotion)

Tack Shack of Ocala$27.325.0★14 rev

Newest

by launch date

EQUIDERMA Sweet Itch Combo 32oz Arnica Shampoo + 32oz Aloe Herbal Spray + 16oz Skin Lotion Complete Horse Grooming & Seasonal Skin & Coat Comfort Bundle

EQUIDERMA$66.860 rev

4mo ago

EQUIDERMA The Original Aloe Herbal Horse Spray 32oz All-Natural Formula with Aloe & Essential Oils Eco-Safe Protection No Residue Fresh Herbal Scent

EQUIDERMA$35.288 rev

8mo ago

EQUIDERMA Calendula Wound Ointment for Horses 16oz Supports Healing Helps Prevent Proud Flesh Minimizes Scarring Soothes Skin & Nourishes Wound Areas

EQUIDERMA$27.727 rev

8mo ago

Equiderma Daily Defense Herbal Dry Shampoo Powder for Horses & Riders - 16oz Natural Skin-Soothing Blend with Silk Proteins Lavender Chamomile & More

EQUIDERMA$27.591 rev

11mo ago

Tack Shack of Ocala Equiderma Products- Equiderma Skin Lotion Equiderma Dry Shampoo Equiderma Outdoor Spray- Coat Care Products for Horses (Skin Lotion)

Tack Shack of Ocala$27.3214 rev

2y ago

What buyers say about equiderma skin lotion for horses

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Excellent product”

Smell16%

“Great fragrance and no oily residue”

Scratch Resistance7%

“Love this product -fungus -scratched works well”

Efficiency7%

“Works good for my horse”

Value For Money6%

“Worth the money”

Suitability Hot Weather3%

“Great for rain rot”

Suitability Combination Skin3%

“other skin conditions for your horses”

Advertised Vs Actual Product3%

“Works as stated”

Thickness2%

“It has the perfect thickness”

Adhesion/Stickiness2%

“It did not seem sticky at all”

What buyers complain about

Leak-Proof25%

“the bottle leaked about a tablespoon of liquid into the bag”

Allergies19%

“irritation from summer insects”

Functionality-Overall17%

“nothing g works”

Stitch/Finish/Polish13%

“Stitches popped out on a serious shoulder wound”

Top return reasons

Leak-Proof38%

Size-Overall16%

Dilute/Watery11%

Functionality-Overall7%

Texture/Consistency-Overall6%

Moist/Dry6%

Defective Material/Parts4%

Value For Money4%