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Enzyme Cleaner

Maybe

Shoppers spend an estimated $8.9M a year here. But the average product has 27,510 reviews to catch up to, so Enzyme Cleaner is a Maybe.

Flapen Score
64
64 / 100
Top 6% of 3,978 Pet Supplies niches · +13 vs the category median of 51
Market size
$8.9M/yr3.2M searches / yr
90-day growth
+12.6%search demand this quarter
Competition
56%top-5 click share · 10 brands · 73 sellers

Flapen Score

Enzyme Cleaner against its category

The dotted line is the Pet Supplies average. Past it, Enzyme Cleaner is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Enzyme Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Enzyme Cleaner 3.2M times last year and spent an estimated $8.9M. The top 5 brands take 87% of clicks. Demand peaks in May–Jun. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.9M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
13.2%
Market size, estimated
$8.9Ma year
Peak month
May1.9× the quietest month
Top search term
enzyme cleaner879K searches a year

02 · Price

A sale here is worth $21.10.

Listings sell for $21.10 on average, from $8.67 to $58.13. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At $21.10 that is $264K to $317K a year per listing.

Average price
$21.10inside the $15 to $100 sweet spot
Price range
$8.67–$58.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
12,500–15,000
Revenue per listing a year
$264K–$317K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Litter & Housebreaking. It carries 27,510 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Litter & Housebreaking
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
27,510per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Enzyme Cleaner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

$0$891K$1.8M$2.7M$3.6M1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

73

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 99%

Open market

9%

  • Nature's Miracle40%
  • Rocco & Roxie Supply Co.24%
  • Bioda9%
  • Biokleen8%
  • Resolve5%
  • AmazonCommercial4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Enzyme Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Enzyme Cleaner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • enzyme cleaner879K/yr
  • enzyme cleaner for cat urine311K/yr
  • enzyme cleaner for dog urine and poop carpet296K/yr
  • cat urine enzyme cleaner destroyer209K/yr
  • enzymatic cleaner212K/yr
  • pet urine enzyme cleaner177K/yr
  • enzymatic cleaner for dog urine148K/yr
  • dog urine enzyme cleaner142K/yr
  • urine enzyme cleaner97K/yr
  • dog pee cleaner108K/yr

Reviews and returns

What reviews say buyers love and hate about Enzyme Cleaner

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
45%of negative reviews mention “Smell”
0.6%of orders come back
“Overpowering scent”
A buyer, on “Smell”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Enzyme Cleaner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data