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50

elodea

Worth a look

Shows low returns (0.0%), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 33Conversion 43Competition 18Returns 100Price range 83Avg price 84Brand share 37Review moat 91Quality gap 97

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Great187.79

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.51

avg listing price — sweet spot $15–$100

Price range

Great$4.95–$70.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$37K

$37K/yr · 58K searches

According to Flapen's Amazon United States niche tracking, elodea is a $37K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

elodea market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$56K–$74K
units × avg price
Launch success
0 of 1 new (360d)
Conversion rate
3.5%
Avg BSR
#387
Page quality
0%
Prime
0%
Sponsored
57%
Out of stock
6.3%
Avg brand age
55 months
Avg seller age
168 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

7

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

11%

  • PLANTEREST25%
  • Marcus Fish Tanks24%
  • Mainam13%
  • Greenpro10%
  • Polar Bear's Aquarium10%
  • Shore Aquatic6%
  • Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — +6.0% search growth over the last 90 days.
2K1KBlack Friday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Top elodea search terms

  • anacharis12K/yr
  • anacharis live aquarium plant14K/yr
  • elodea13K/yr
  • elodea live plant13K/yr
  • elodea plant5K/yr
All search terms

Top elodea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$15K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about elodea

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth52%

“easy to grow”

Value For Money12%

“Definitely worth the price”

Color9%

“Good color”

Advertised Vs Actual Product8%

“As Shown”

Quality-Overall8%

“Good quality plants”

Durability3%

“Very durable and resilient”

Ease Of Cleaning2%

“Clean the plants”

Strength2%

“strong and sturdy to get your anacharis growing going”

Ease Of Use0%

“easy to grow”

Size-Overall0%

“the size of the plant is perfect”

What buyers complain about

Plant Growth20%

“Sick plants”

Value For Money14%

“was skeptical about the price”

Durability12%

“They fall apart”

Size-Overall12%

“Small”

Quality-Overall8%

“Less than impressed is an understatement”

Contamination8%

“the dead leaves they had shed destroyed the chemical balance in my tank”

Moist/Dry6%

“I think most of them died from being dried out”

Color5%

“Brown and falling apart”

Pest/Insect Control3%

“Had bugs in it”

Advertised Vs Actual Product2%

“Misleading and not worth the money”

Top return reasons

Plant Growth33%
Moist/Dry17%
Color17%
Smell17%
Size-Overall17%

Common questions

Is elodea profitable to sell on Amazon United States?
The niche generates $37K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the elodea niche?
10 brands and 7 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in elodea?
Top complaints mined from reviews: Plant Growth, Value For Money, Durability. The return rate is 0.0%.
When does demand for elodea peak?
Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the elodea niche?
Listings span $4.95–$70.39; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 188 reviews — the moat a new listing must climb.