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Electric Dog Brush

Fail

Shoppers spend an estimated $12K a year here, so Electric Dog Brush is a Fail.

Flapen Score
31
31 / 100
Ranks 3,837 of 3,978 Pet Supplies niches · −20 vs the category median of 51
Market size
$12K/yr10K searches / yr
90-day growth
+16.5%search demand this quarter
Competition
73%top-5 click share · 7 brands · 18 sellers

Flapen Score

Electric Dog Brush against its category

The dotted line is the Pet Supplies average. Past it, Electric Dog Brush is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Dog Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Dog Brush 10K times last year and spent an estimated $12K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+16.5%
Conversion, latest week
1.6%
Market size, estimated
$12Ka year
Peak month
September16.6× the quietest month
Top search term
homeika pet grooming vacuum5K searches a year

02 · Price

A sale here is worth $72.87.

Listings sell for $72.87 on average, from $49.42 to $108.06. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $72.87 that is $0 to $7K a year per listing.

Average price
$72.87inside the $15 to $100 sweet spot
Price range
$49.42–$108.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #45 within Grooming. It carries 3,477 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#45in Grooming
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,477per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Electric Dog Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

18

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

2%

  • Brand 153%
  • Brand 219%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Electric Dog Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 16.6×

Search terms

Top Electric Dog Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • homeika pet grooming vacuum5K/yr
  • homeika dog grooming kit3K/yr
  • homeika dog grooming vacuum2K/yr
  • homika dog grooming kit239/yr
  • homeka dog grooming kit126/yr

Reviews and returns

What reviews say buyers love and hate about Electric Dog Brush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Durability”
4.8%of orders come back
“Stopped working after a few uses”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Electric Dog Brush questions

Answered from the same tracked data.