Easter Dog Treats

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -93.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-93.8%

Conversion, latest week

6.7%

Market size, estimated

$49Ka year

Top search term

milk bone dipped6K searches a year

Listings sell for $7.45 on average, from $3.71 to $19.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $7.45 that is $2K to $4K a year per listing.

Average price

$7.45under the $15 to $100 sweet spot

Price range

$3.71–$19.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.0%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #550 within Treats. It carries 1,461 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

8.2%

Average rank

#550in Treats

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

1,461per listing

Listings tracked

10

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

84 months