durvet
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Incredible$31.88avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$9.61–$141.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,669.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$39K$39K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, durvet is a $39K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
durvet market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Launch success
- 75%
- 6 of 8 new (360d)
- Conversion rate
- 3.3%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 71%
- Out of stock
- 4.9%
- Avg brand age
- 64 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
152
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
34%
Top 20: 73%
Open market
12%
- Durvet52%
- Generic15%
- Farnam6%
- OZIPCO5%
- First Companion5%
- Dechra5%
- Open — no brand owns it (9 brands, 12%)
Demand
Weekly Amazon search volume, last 11 weeks — +7.2% search growth over the last 90 days.Top durvet search terms
- durvet20K/yr
- horse health ivermectin paste9K/yr
- ivermectin paste for skin8K/yr
Top durvet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ivermectin Horse Paste for Horses - 1.87% (6.08 Gram) - Pack of 3 - Horse Paste
Generic$43.994.9★25 rev
Ivermectin Paste Dewormer - 6.08g dose @ 1.87%-Apple flavored
Durvet$18.304.7★9,434 rev
Farnam IverCare (ivermectin Paste) 1.87% for Horses Anthelmintic and Boticide 0.21 Ounces Horse Dewormer Ivermectin Apple-Flavored Paste Up to 1 250 lbs
Farnam$13.764.6★1,037 rev
Durvet Ivermectin 4-Pack
Durvet$61.314.8★840 rev
First Companion Ivermax (Ivermectin) Equine Paste 6.08 Gram 1 Pack Blue
First Companion$15.334.6★765 rev
Newest
by launch date
12 Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses
SUMOT$66.5190 rev
Horse Ivermectin Paste 1.87% Apple Flavored Oral Horse Dewormer Syringe 6.08g Tube Treats Horses Up to 1250 lbs (2-Pack)
Generic$30.019 rev
Horse Ivermectin Paste 1.87% Apple Flavored Oral Equine Dewormer Syringe 6.08g Tube Treats Horses Up to 1250 lbs (3-Pack)
Generic$47.872 rev
6-Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses
SUMOT$39.08154 rev
Ivermectin Horse Paste 1.87% Apple Flavor 6.08g Gel Dewormer Syringe for Equine Use Only Treats up to 1 250 lbs (1 - Pack)
Pet Pharma$9.6161 rev
Trending
90-day click momentum12 Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses
SUMOT$66.514.5★
![Horse Ivermectin Paste 1.87% Apple Flavored Oral Horse Dewormer Syringe 6.08g Tube Treats Horses Up to 1 250 lbs [Pack-1]](https://m.media-amazon.com/images/I/41Y76Yapq-L.jpg)
Horse Ivermectin Paste 1.87% Apple Flavored Oral Horse Dewormer Syringe 6.08g Tube Treats Horses Up to 1 250 lbs [Pack-1]
StrideGuard$10.124.6★
Ivermectin Horse Paste 1.87% Apple Flavor 6.08g Gel Dewormer Syringe for Equine Use Only Treats up to 1 250 lbs (1 - Pack)
Pet Pharma$9.614.4★
Horse Ivermectin Paste 1.87% Apple Flavored Oral Equine Dewormer Syringe 6.08g Tube Treats Horses Up to 1250 lbs (3-Pack)
Generic$47.875.0★
6-Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses
SUMOT$39.083.8★
What buyers say about durvet
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great Deal”
“As Advertised”
“Ease of use”
“My horse loves the taste”
“My dogs love the flavor”
“It smells good too”
“Work great with my dogs”
“Powerful for low cost”
“What I like most is the consistency”
What buyers complain about
“Barely works”
“Taste terrible”
“No smell”
“Gritty texture”
“cheap build quality”
“Misleading product”
“Just a little over priced”
“tricky to use”
“Arrived leaking”
“Had a bad reaction”
Top return reasons
Common questions
- Is durvet profitable to sell on Amazon United States?
- The niche generates $39K/yr across 49 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the durvet niche?
- 15 brands and 152 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in durvet?
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Smell. The return rate is 0.4%.
- What does it cost to enter the durvet niche?
- Listings span $9.61–$141.26; the average listing price is $31.88 (sweet spot $15–$100). The average incumbent carries 1,669 reviews — the moat a new listing must climb.