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Duck Hearts for Dogs

Fail

The top 5 brands take 100% of clicks, so Duck Hearts for Dogs is a Fail.

Flapen Score
43
43 / 100
Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 51
Market size
$52K/yr17K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
85%top-5 click share · 5 brands · 21 sellers

Flapen Score

Duck Hearts for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Duck Hearts for Dogs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duck Hearts for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Duck Hearts for Dogs 17K times last year and spent an estimated $52K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
12.2%
Market size, estimated
$52Ka year
Peak month
November1.7× the quietest month
Top search term
duck hearts for dogs12K searches a year

02 · Price

A sale here is worth $25.61.

Listings sell for $25.61 on average, from $5.95 to $56.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $25.61 that is $3K to $6K a year per listing.

Average price
$25.61inside the $15 to $100 sweet spot
Price range
$5.95–$56.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #535 within Food. It carries 928 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#535in Food
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
928per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Duck Hearts for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 231%
  • Brand 314%
  • Brand 44%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Duck Hearts for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Duck Hearts for Dogs

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Pet Friendly”
21%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very big”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Duck Hearts for Dogs questions

Answered from the same tracked data.