Is dubia roaches profitable to sell on Amazon United States?

The niche generates $743K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (64/100).

How competitive is the dubia roaches niche?

11 brands and 34 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in dubia roaches?

Top complaints mined from reviews: Size-Overall, Smell, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for dubia roaches peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the dubia roaches niche?

Listings span $3.71–$41.13; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.

dubia roaches

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great$20.92

avg listing price — sweet spot $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great325.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$743K

$743K/yr · 338K searches

Price range

Good$3.71–$41.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dubia roaches is a $743K/yr Amazon United States market (338K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

dubia roaches market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $523K–$628K; units × avg price
Launch success: —; 1 of 2 new (360d)
Conversion rate: 10.5%
Avg BSR: #311
Page quality: 0%
Prime: 18%
Sponsored: 43%
Out of stock: 7.9%
Avg brand age: 54 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

Dubia Roaches62%
Blaptica dubia11%
DUBIA FARMS8%
Fluker's6%
TC INSECTS5%
NOMOY2%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top dubia roaches search terms

dubia roaches live167K/yr -0.1%9.0% conv.
dubia roaches58K/yr +1.6%7.8% conv.
dubai roaches live20K/yr +5.5%8.1% conv.
live dubia roaches20K/yr -9.3%5.1% conv.
live roaches12K/yr +9.7%2.6% conv.
dubia9K/yr -4.5%4.7% conv.
dubai roaches9K/yr -8.0%9.0% conv.
box of live roaches5K/yr +39.1%0.4% conv.
small dubia roaches live7K/yr +1.4%8.8% conv.
large dubia roaches live7K/yr -7.7%9.7% conv.

All search terms

Top dubia roaches products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100 Large Dubia Roaches

Dubia Roaches$24.394.3★2,366 rev

100 Small 1/2 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More

Dubia Roaches$9.134.7★39 rev

Dubia Roaches 200 Large

Dubia Roaches$37.694.5★371 rev

Dubia Roaches 100 Medium

Dubia Roaches$19.034.2★1,076 rev

50 Medium 5/8 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More

Dubia Roaches$9.424.4★30 rev

Newest

by launch date

100 Medium Live Dubia Roaches in Container Live Reptile Food for Bearded Dragons Turtles Lizards Frogs & Toads Feeder Insects

DUBIA FARMS$21.47113 rev

7mo ago

100 Extra Small Live Dubia Roaches in Container Live Reptile Food for Bearded Dragons Turtles Lizards Frogs & Toads Feeder Insects

DUBIA FARMS$13.15227 rev

7mo ago

Multi Purpose Insect Habitat for Crickets Dubia Cockroaches breadworms and Silkworms with Ventilation and Breathability

NOMOY$30.43123 rev

1y ago

Five-Star Feeders Roach Gutload Formula Nutrient-Rich Pre-Feeding Diet for Dubia Roaches and Feeder Insects 10 oz Plastic Jar

Five-Star Feeders$10.01105 rev

1y ago

TC INSECTS 100 Small Cupped Live Dubia Roaches Live Arrival is Guaranteed

TC INSECTS$14.9658 rev

2y ago

What buyers say about dubia roaches

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Good size”

Value For Money22%

“Good deal”

Quality-Overall19%

“the quality of feeders they provide are the best”

Advertised Vs Actual Product9%

“Exactly what I ordered”

Durability5%

“durable fabric bag inside”

Smell2%

“Smells good”

Ease Of Cleaning2%

“does help with keeping it a bit cleaner than the usual terrarium”

Freshness1%

“Always all alive”

Pest/Insect Control1%

“transferring them to their bug container was easy and clean”

Strength1%

“Solid build”

What buyers complain about

Size-Overall51%

“Absolutely too big”

Smell8%

“sure did not contain the smell of the crickets”

Advertised Vs Actual Product7%

“Not as described”

Ease Of Use4%

“I had a hard time getting into it”

Contamination4%

“The entire thing was covered in ants, inside and out”

Durability3%

“All dead”

Value For Money3%

“their price went way up”

Ease Of Cleaning3%

“It was impossible to open, clean, etc”

Stale/Rotten/Spoiled2%

“All dead”

Moist/Dry2%

“they were dried out so Im just gonna say all survived a week”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product8%

Ease Of Use7%

Functionality-Overall5%

Quality-Overall5%

Pest/Insect Control5%

Ease Of Cleaning4%

Contamination3%

Product Condition2%