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dubia roach food

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 38Conversion 95Competition 27Returns 100Price range 68Avg price 78Brand share 5Review moat 74Quality gap 22

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.38

avg listing price — sweet spot $15–$100

Review moat

Good551.35

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.65–$30.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.7%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$77K

$77K/yr · 39K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dubia roach food is a $77K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

dubia roach food market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$66K–$82K
units × avg price
Launch success
0 of 0 new (360d)
Conversion rate
12.0%
Avg BSR
#252
Page quality
0%
Prime
100%
Sponsored
65%
Out of stock
3.2%
Avg brand age
72 months
Avg seller age
166 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

18

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Five-Star Feeders39%
  • Generic36%
  • Fluker's11%
  • Bad Ass Bugs8%
  • Josh's Frogs4%
  • ABDRAGONS2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +10.7% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.8×

Top dubia roach food search terms

  • dubia roach food23K/yr
  • roach chow7K/yr
  • roach food6K/yr
  • dubia roach chow3K/yr
All search terms

Top dubia roach food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$15K30%$23K40%$31K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about dubia roach food

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Good quality doesn't stink my horseshoe roaches love it”

Quality-Overall17%

“Nice quality and consistent mix”

Value For Money16%

“It's a good amount for price”

Durability15%

“Lasts a while”

Advertised Vs Actual Product8%

“It's what I needed”

Taste-Overall6%

“Great food”

Pet Friendly5%

“the roaches seem to enjoy it”

Ease Of Cleaning4%

“Less messy than cut veggies”

Size-Overall3%

“good size”

Color2%

“nice color,”

What buyers complain about

Quality-Overall25%

“So maybe this is a bad batch”

Moist/Dry13%

“just added unnecessary moisture to the enclosure”

Natural Resource Wastage13%

“Entire bag is a waste”

Contamination13%

“Mites in the chow”

Durability13%

“My roaches died suddenly”

Stale/Rotten/Spoiled6%

“Smells strange and fresh veg are better than this”

Smell6%

“Smells strange and fresh veg are better than this”

Ease Of Chewing/Swallowing4%

“they wouldnt not eat it”

Suitable For Outdoor4%

“I felt bad taking them outsides because thought they wouldnt make it in the snow”

Common questions

Is dubia roach food profitable to sell on Amazon United States?
The niche generates $77K/yr across 17 tracked products. 90-day search growth is +10.7%. Flapen's verdict: Skip it (46/100).
How competitive is the dubia roach food niche?
6 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in dubia roach food?
Top complaints mined from reviews: Quality-Overall, Moist/Dry, Natural Resource Wastage. The return rate is 0.0%.
When does demand for dubia roach food peak?
Demand peaks in Jan–Feb–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the dubia roach food niche?
Listings span $7.65–$30.78; the average listing price is $16.38 (sweet spot $15–$100). The average incumbent carries 551 reviews — the moat a new listing must climb.