Dry Skin Relief for Cats
FailDemand is soft, at -36.2% this quarter, so Dry Skin Relief for Cats is a Fail.
- Flapen Score
- 45 / 100Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 5145
- Market size
- $64K/yr71K searches / yr
- 90-day growth
- -36.2%search demand this quarter
- Competition
- 60%top-5 click share · 18 brands · 45 sellers
Flapen Score
Dry Skin Relief for Cats against its category
The dotted line is the Pet Supplies average. Past it, Dry Skin Relief for Cats is stronger. Inside it, weaker.
Market
The Dry Skin Relief for Cats market on Amazon at a glance
Shoppers on Amazon United States searched for Dry Skin Relief for Cats 71K times last year and spent an estimated $64K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -36.2%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $64Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- cat skin care10K searches a year
02 · Price
A sale here is worth $15.64.
Listings sell for $15.64 on average, from $3.24 to $37.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.64 that is $2K to $4K a year per listing.
- Average price
- $15.64inside the $15 to $100 sweet spot
- Price range
- $3.24–$37.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #16 within Health Supplies. It carries 13,173 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #16in Health Supplies
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 13,173per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Dry Skin Relief for Cats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
45
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
24%
- Brand 119%
- Brand 218%
- Brand 312%
- Brand 410%
- Brand 59%
- Brand 68%
Demand
Dry Skin Relief for Cats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Dry Skin Relief for Cats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat skin care10K/yr
- cat dry skin treatment9K/yr
- cat dry skin8K/yr
- dry skin relief for cats16K/yr
- cat hair loss treatment7K/yr
- cat lotion6K/yr
- cat moisturizer for dry skin4K/yr
- cat skin3K/yr
- cat skin moisturizer3K/yr
- cat lotion for dry skin3K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Skin Relief for Cats
We read the reviews and the return reasons for every product selling here.
“Allergic Reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Skin Relief for Cats questions
Answered from the same tracked data.









