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Drinkwell Pet Fountain Filters

Fail

The average product has 6,208 reviews to catch up to, so Drinkwell Pet Fountain Filters is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$273K/yr119K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
61%top-5 click share · 10 brands · 29 sellers

Flapen Score

Drinkwell Pet Fountain Filters against its category

The dotted line is the Pet Supplies average. Past it, Drinkwell Pet Fountain Filters is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drinkwell Pet Fountain Filters market on Amazon at a glance

Shoppers on Amazon United States searched for Drinkwell Pet Fountain Filters 119K times last year and spent an estimated $273K. The top 5 brands take 90% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
18.2%
Market size, estimated
$273Ka year
Peak month
June1.5× the quietest month
Top search term
petsafe water fountain filters41K searches a year

02 · Price

A sale here is worth $12.60.

Listings sell for $12.60 on average, from $6.35 to $29.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $12.60 that is $16K to $19K a year per listing.

Average price
$12.60under the $15 to $100 sweet spot
Price range
$6.35–$29.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$16K–$19K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Feeding & Watering Supplies. It carries 6,208 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#172in Feeding & Watering Supplies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
6,208per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Drinkwell Pet Fountain Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

29

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

7%

  • Brand 155%
  • Brand 217%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Drinkwell Pet Fountain Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Drinkwell Pet Fountain Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • petsafe water fountain filters41K/yr
  • drinkwell pet fountain filters23K/yr
  • petsafe drinkwell filters18K/yr
  • pet safe water fountain filters9K/yr
  • petsafe fountain filters4K/yr
  • petsafe filter4K/yr
  • petsafe drinkwell replacement carbon filters5K/yr
  • petsafe filters for pet fountains5K/yr
  • petsafe filters3K/yr
  • petsafe water filter3K/yr

Reviews and returns

What reviews say buyers love and hate about Drinkwell Pet Fountain Filters

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Filtration”
34%of negative reviews mention “Filtration”
0.6%of orders come back
“This probably doesnt filter as it should”
A buyer, on “Filtration”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Drinkwell Pet Fountain Filters questions

Answered from the same tracked data.