drinkwell pet fountain filters
Skip itA deep review moat (6,208 avg reviews) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Price range
Good$6.35–$29.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.60avg listing price — sweet spot $15–$100
Market size
Okay$273K$273K/yr · 119K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad6,207.9avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, drinkwell pet fountain filters is a $273K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
drinkwell pet fountain filters market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- $315K–$378K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 18.2%
- Avg BSR
- #172
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
29
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
7%
- PetSafe55%
- Ukulork17%
- Zuqqony9%
- PET STANDARD5%
- TOGGATH4%
- MyfatBOSS3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top drinkwell pet fountain filters search terms
- petsafe water fountain filters41K/yr
- drinkwell pet fountain filters23K/yr
- petsafe drinkwell filters18K/yr
- pet safe water fountain filters9K/yr
- petsafe fountain filters4K/yr
- petsafe filter4K/yr
- petsafe drinkwell replacement carbon filters5K/yr
- petsafe filters for pet fountains5K/yr
- petsafe filters3K/yr
- petsafe water filter3K/yr
Top drinkwell pet fountain filters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
16 Pack Pet Fountain Filter Replacement 8 Carbon Filters and 8 Foam Pre-Filter Replacement Compatible with Multiple Pet Water Dspensers Water Bowl
Ukulork$15.064.3★3,109 rev
PetSafe Drinkwell Replacement Carbon Filters - Compatible with Drinkwell 1/2 Gallon 1 Gallon 2 Gallon Avalon Pagoda Sedona and Seascape Fountains 12-Pack
PetSafe$13.564.7★18,825 rev
PetSafe Drinkwell Premium Replacement Carbon Filters Dog and Cat Water Fountain Filters Pack of 12
PetSafe$13.594.7★27,463 rev
PetSafe Drinkwell Replacement Foam Filters - Compatible with PetSafe Ceramic and Stainless Steel Pet Fountains for Water Dispensers 2 Pack (PAC00-13711)
PetSafe$6.354.7★15,385 rev
20 Pcs Cat Water Fountain Filters Replacment Compatible with PetSafe Drinkwell Fountains 10 Replacement Carbon Filters & 10 Replacement Sponges Foam Filter Compatible with PetSafe Water Fountain
Zuqqony$17.044.5★299 rev
Newest
by launch date
24 Pcs Cat Water Fountain Replacement Filter Compatible with Petsafe Premier Outlast Pumpless Ion-X & Viva Pet Water Fountain Double Filtration Square (Black)
Joworthy$29.4912 rev
6-Pack Cat Fountain Filter Replacement Compatible with PetSafe Outlast Pumpless Pet Fountain Fit for Ion-X Viva Premier Cat Water Fountain Stainless Steel Pet Water Fountain Filters for Dog & Cat
Cunina$10.67118 rev
TOGGATH Cat Water Fountain Replacement Charcoal Filter Square Compatible with Petsafe Premier Ion-X Outlast Pumpless & Viva Pet Water Fountain Carbon Filters for Cat and Dog Indoor (BLACK 6 PACK)
TOGGATH$9.89233 rev
20 Pcs Cat Water Fountain Filters Replacment Compatible with PetSafe Drinkwell Fountains 10 Replacement Carbon Filters & 10 Replacement Sponges Foam Filter Compatible with PetSafe Water Fountain
Zuqqony$17.04299 rev
PetSafe Foam Filters for Cat and Dog Fountains 2-Pack Replacement Filters for Viva Pet Water Fountains for Cats and Dogs - PAC00-17960
PetSafe$7.06256 rev
Trending
90-day click momentum24 Pcs Cat Water Fountain Replacement Filter Compatible with Petsafe Premier Outlast Pumpless Ion-X & Viva Pet Water Fountain Double Filtration Square (Black)
Joworthy$29.494.8★
8 Pack Pet Fountain Filter Replacement 4 Carbon Filters and 4 Foam Pre-Filter Replacement Compatible with Multiple Pet Water Dispensers Water Bowl
Ukulork$10.014.3★
MyfatBOSS Cat Water Fountain Filter Replacement Pet Fountain Replacement Foam Filters Compatible with Petsafe Drinkwell Pet Fountain Filters for Drinkwell Stainless Steel 360 Water Fountain 12PCS
MyfatBOSS$9.854.7★
PetSafe Drinkwell Replacement Carbon Filters Dog and Cat Ceramic Water Fountain Filters 4-Pack
PetSafe$9.314.7★
TOGGATH 12 Pack Pet Fountain Premium Carbon Replacement Filters Compatible with PetSafe Drinkwell Platinum Multi-Tier Everflow Outdoor Dog Water Dispenser Dog Cat Water Fountain Charcoal Filters
TOGGATH$18.434.7★
What buyers say about drinkwell pet fountain filters
What buyers praise and complain about, mined from review topics.What buyers love
“Quality filter”
“Exact fit”
“Great deal”
“As advertised”
“Just as good as name brand”
“Water fountain we use these in is great”
“Easy to use”
“Keeps the water fresh and clean”
“They work great”
“The pet safe ones work really good”
What buyers complain about
“This probably doesnt filter as it should”
“Poor quality”
“Mine were not white like in the picture”
“Doesnt last long”
“The filters are so thick”
“water barely gets through them”
“Too small”
“gallons of water doesn't resolve the issue resulting in excessive cleaning of the pet fountain”
“Not a good value”
“Furthermore it seemed to leak particles into the water even though I had just washed the fountain”
Top return reasons
Common questions
- Is drinkwell pet fountain filters profitable to sell on Amazon United States?
- The niche generates $273K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the drinkwell pet fountain filters niche?
- 10 brands and 29 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in drinkwell pet fountain filters?
- Top complaints mined from reviews: Filtration, Quality-Overall, Color. The return rate is 0.6%.
- When does demand for drinkwell pet fountain filters peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the drinkwell pet fountain filters niche?
- Listings span $6.35–$29.49; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 6,208 reviews — the moat a new listing must climb.