Driftwood

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $583K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

2.2%

Market size, estimated

$583Ka year

Peak month

January1.5× the quietest month

Top search term

driftwood for aquarium336K searches a year

Listings sell for $18.39 on average, from $7.93 to $32.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $18.39 that is $14K to $18K a year per listing.

Average price

$18.39inside the $15 to $100 sweet spot

Price range

$7.93–$32.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$14K–$18K

Returns

2.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #31 within Fish & Aquatic Pets. It carries 2,755 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#31in Fish & Aquatic Pets

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

2,755per listing

Listings tracked

28

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months