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Dried Fish Cat Treats

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 98% of clicks, so Dried Fish Cat Treats is a Maybe.

Flapen Score
53
53 / 100
Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 51
Market size
$828K/yr472K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
75%top-5 click share · 6 brands · 36 sellers

Flapen Score

Dried Fish Cat Treats against its category

The dotted line is the Pet Supplies average. Past it, Dried Fish Cat Treats is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dried Fish Cat Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Dried Fish Cat Treats 472K times last year and spent an estimated $828K. The top 5 brands take 98% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $828K a year.

Searches, last 12 months
472K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
13.3%
Market size, estimated
$828Ka year
Peak month
December1.2× the quietest month
Top search term
freeze dried minnows84K searches a year

02 · Price

A sale here is worth $13.16.

Listings sell for $13.16 on average, from $6.48 to $25.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $13.16 that is $53K to $66K a year per listing.

Average price
$13.16under the $15 to $100 sweet spot
Price range
$6.48–$25.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$53K–$66K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Treats. It carries 2,108 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#135in Treats
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,108per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dried Fish Cat Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

36

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 212%
  • Brand 312%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Dried Fish Cat Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dried Fish Cat Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freeze dried minnows84K/yr
  • minnows65K/yr
  • minnows for cats87K/yr
  • freeze dried minnows for cats52K/yr
  • minnows for dogs36K/yr
  • minnow21K/yr
  • freeze dried minnows for dogs18K/yr
  • freeze dried fish for cats16K/yr
  • dried fish for cats13K/yr
  • vital essentials cat29K/yr

Reviews and returns

What reviews say buyers love and hate about Dried Fish Cat Treats

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Pet Friendly”
21%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“odd smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dried Fish Cat Treats questions

Answered from the same tracked data.