Dragon Stone

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

139K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

2.6%

Market size, estimated

$106Ka year

Peak month

February1.4× the quietest month

Top search term

dragon stone73K searches a year

Listings sell for $28.91 on average, from $9.97 to $56.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $28.91 that is $3K to $7K a year per listing.

Average price

$28.91inside the $15 to $100 sweet spot

Price range

$9.97–$56.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #31 within Fish & Aquatic Pets. It carries 754 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

14.6%

Average rank

#31in Fish & Aquatic Pets

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

754per listing

Listings tracked

26

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months