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Dr Paws Choice Dental Wipes

Fail

The top 5 products take 100% of clicks, so Dr Paws Choice Dental Wipes is a Fail.

Flapen Score
35
35 / 100
Ranks 3,698 of 3,978 Pet Supplies niches · −16 vs the category median of 51
Market size
$8K/yr6K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Dr Paws Choice Dental Wipes against its category

The dotted line is the Pet Supplies average. Past it, Dr Paws Choice Dental Wipes is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Paws Choice Dental Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Dr Paws Choice Dental Wipes 6K times last year and spent an estimated $8K. All 4 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
11.1%
Market size, estimated
$8Ka year
Peak month
April8.0× the quietest month
Top search term
dr paws pet dental finger wipes1K searches a year

02 · Price

A sale here is worth $12.77.

Listings sell for $12.77 on average, from $7.97 to $19.02. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $12.77 that is $0 to $1K a year per listing.

Average price
$12.77under the $15 to $100 sweet spot
Price range
$7.97–$19.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #86 within Health Supplies. It carries 1,381 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#86in Health Supplies
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,381per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Dr Paws Choice Dental Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Open — no brand owns it (0%)

Demand

Dr Paws Choice Dental Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 8.0×

Search terms

Top Dr Paws Choice Dental Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr paws pet dental finger wipes1K/yr
  • finger teeth wipes for dogs2K/yr
  • dr paws choice dental wipes3K/yr

Reviews and returns

What reviews say buyers love and hate about Dr Paws Choice Dental Wipes

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Taste-Overall”
0.7%of orders come back
“It tastes terrible”
A buyer, on “Taste-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dr Paws Choice Dental Wipes questions

Answered from the same tracked data.