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Dr Harvey Dog Food

Fail

The top 5 products take 100% of clicks, so Dr Harvey Dog Food is a Fail.

Flapen Score
37
37 / 100
Ranks 3,590 of 3,978 Pet Supplies niches · −14 vs the category median of 51
Market size
$45K/yr12K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Dr Harvey Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Dr Harvey Dog Food is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Harvey Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Dr Harvey Dog Food 12K times last year and spent an estimated $45K. One brand takes every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
7.9%
Market size, estimated
$45Ka year
Peak month
September9.8× the quietest month
Top search term
dr harveys canine health12K searches a year

02 · Price

A sale here is worth $46.82.

Listings sell for $46.82 on average, from $10.00 to $89.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $46.82 that is $5K to $12K a year per listing.

Average price
$46.82inside the $15 to $100 sweet spot
Price range
$10.00–$89.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Food. It carries 3,860 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Food
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,860per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 108 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
108 months

Products

Top Dr Harvey Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Dr Harvey Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 9.8×

Reviews and returns

What reviews say buyers love and hate about Dr Harvey Dog Food

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Pricey food”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dr Harvey Dog Food questions

Answered from the same tracked data.