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Downy Paws Replacement Filters

Fail

The top 5 brands take 98% of clicks, so Downy Paws Replacement Filters is a Fail.

Flapen Score
41
41 / 100Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 51
Market size
$102K/yr30K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
81%top-5 click share · 6 brands · 9 sellers

Flapen Score

Downy Paws Replacement Filters against its category

The dotted line is the Pet Supplies average. Past it, Downy Paws Replacement Filters is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Downy Paws Replacement Filters market on Amazon at a glance

Shoppers on Amazon United States searched for Downy Paws Replacement Filters 30K times last year and spent an estimated $102K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
15.7%
Market size, estimated
$102Ka year
Peak month
January2.2× the quietest month
Top search term
downy paws replacement filters11K searches a year

02 · Price

A sale here is worth $21.89.

Listings sell for $21.89 on average, from $9.58 to $38.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $21.89 that is $5K to $11K a year per listing.

Average price
$21.89inside the $15 to $100 sweet spot
Price range
$9.58–$38.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #350 within Feeding & Watering Supplies. It carries 922 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#350in Feeding & Watering Supplies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
922per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Downy Paws Replacement Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 214%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Downy Paws Replacement Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '25Spike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Downy Paws Replacement Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • downy paws replacement filters11K/yr
  • downy paws water fountain6K/yr
  • downypaws cat water fountain3K/yr
  • downypaws replacement filters4K/yr
  • downy paws3K/yr
  • downypaws3K/yr

Reviews and returns

What reviews say buyers love and hate about Downy Paws Replacement Filters

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Pet Friendly”
26%of negative reviews mention “Durability”
2.5%of orders come back
“Broke quickly”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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All Pet Supplies niches

FAQ

Common Downy Paws Replacement Filters questions

Answered from the same tracked data.