Double Handle Dog Leash

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months

311K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

2.8%

Market size, estimated

$154Ka year

Peak month

April1.3× the quietest month

Top search term

kong leash57K searches a year

Listings sell for $17.98 on average, from $6.48 to $32.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.98 that is $2K to $4K a year per listing.

Average price

$17.98inside the $15 to $100 sweet spot

Price range

$6.48–$32.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.4%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #219 within Collars, Harnesses & Leashes. It carries 4,389 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

86%

Out of stock, average day

1.8%

Average rank

#219in Collars, Harnesses & Leashes

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

4,389per listing

Listings tracked

49

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months