door protector from dog scratching
Worth a lookShows a sweet-spot price point ($20.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.30–$55.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$360K$360K/yr · 443K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,723.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, door protector from dog scratching is a $360K/yr Amazon United States market (443K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
door protector from dog scratching market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $310K–$414K
- units × avg price
- Launch success
- 20%
- 2 of 10 new (360d)
- Conversion rate
- 3.9%
- Avg BSR
- #300
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 13.4%
- Avg brand age
- 36 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
29
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
46%
Top 20: 88%
Open market
26%
- PROTECTO23%
- CHUANGSEED13%
- CLAWGUARD13%
- AEYNCBO12%
- Petslucent7%
- Lupvar6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top door protector from dog scratching search terms
- door protector from dog scratching134K/yr
- door scratch protector dog49K/yr
- dog scratch door protector38K/yr
- door scratch protector45K/yr
- door protector from cat scratching22K/yr
- door guard for dogs19K/yr
- dog door scratch protector14K/yr
- door protector for dogs12K/yr
- anti scratch door protector dog19K/yr
- clawguard9K/yr
Top door protector from dog scratching products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Door Protector from Dog Scratching 118 x 8.2 Cat Scratch Door Frame Single Side Adhesive Protector Anti Dog Scratch Door Guard for Dogs Clear CHUANGSEED
CHUANGSEED$14.844.1★1,510 rev
CLAWGUARD Heavy Duty Door Scratch Shield 20x44 in. Door Scratch Protector Dog & Cat Clear Wall Frame & Furniture Cat Scratch Protectors
CLAWGUARD$31.454.1★2,740 rev
PROTECTO Heavy Duty Door Protector from Dog Scratching 35.5 x 24 Clear Door Scratch Protector Easy to Install on Window Wall Screen & Sliding Doors | Cat Scratch Guard for Indoors Outdoors
PROTECTO$34.824.2★5,681 rev
Petslucent Cat Scratch Furniture Protector: Cat Anti Scratch Tape - Door Protector from Dog Scratching - Clear Training Self Adhesive Tape for Carpet Sofa Couch Door (118in x 7.9in)
Petslucent$9.344.1★1,812 rev
Durable Cat & Dog Door Protector from Scratching - Anti-Scratch Guard for Interior/Exterior Doors Stainless Steel Self-Adhesive Kick Plate (Matte White 4x16)
AEYNCBO$16.354.5★223 rev
Newest
by launch date
2 PCS 4x17 Door Protector from Dog Scratching Self-Adhesive Stainless Steel Door Kick Plate with Rounded Corners Anti-Scratch Guard for Dogs & Cats
Profasion$13.1015 rev
Door Protector from Dog Scratching Transparent Dog Scratch Guard for Doors & Furniture No-Residue Pet Scratch Protector Durable & Trimmable Anti-Scratch Vinyl Sticker for Dogs & Cats (118x8.3)
JKLMN$11.9935 rev
POMPET Door Protector from Dog Scratching - 12X120 Transparent Pet Door Scratch Guard No Residue Adhesive Dog & Cat Scratch Protector for Doors Furniture
POMPET$24.4631 rev
2 PCS 4x14 Thickened Acrylic Door Protector from Dog Scratching Self-Adhesive Stainless Steel Door Kick Plate with Rounded Corners Anti-Scratch Guard for Dogs & Cats
Profasion$9.3015 rev
Door Protector from Dog Scratching - Stainless Steel and Anti Scratch Protector for Door 2 Sizes Stick Pet Scratch Plate Self-Adhesive Door Scratch Protector Door Frame Protector cat Scratching
AGREEMENT.LIGHT$14.283 rev
Trending
90-day click momentum2 PCS 4x17 Door Protector from Dog Scratching Self-Adhesive Stainless Steel Door Kick Plate with Rounded Corners Anti-Scratch Guard for Dogs & Cats
Profasion$13.104.3★
POMPET Door Protector from Dog Scratching - 12X120 Transparent Pet Door Scratch Guard No Residue Adhesive Dog & Cat Scratch Protector for Doors Furniture
POMPET$24.464.0★
Door Protector from Dog Scratching Transparent Dog Scratch Guard for Doors & Furniture No-Residue Pet Scratch Protector Durable & Trimmable Anti-Scratch Vinyl Sticker for Dogs & Cats (118x8.3)
JKLMN$11.993.6★
2 PCS 4x14 Thickened Acrylic Door Protector from Dog Scratching Self-Adhesive Stainless Steel Door Kick Plate with Rounded Corners Anti-Scratch Guard for Dogs & Cats
Profasion$9.304.3★
Durable Cat & Dog Door Protector from Scratching - Anti-Scratch Guard for Interior/Exterior Doors Stainless Steel Self-Adhesive Kick Plate (Matte White 4x16)
AEYNCBO$16.354.5★
What buyers say about door protector from dog scratching
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“It sticks well”
“Stops Scratches Instantly”
“The product is working quite well”
“Good price”
“Better than I expected”
“Easy to install”
“They come in convenient sizes”
“decent thickness it works great at the bottom of my bathroom door for when I have to close it on me because of company being over”
“They are durable”
What buyers complain about
“Doesn't Stick”
“DIFFICULT to put on”
“Did Not Work”
“Terrible Quality falls off not big enough for door”
“at a huge price”
“It is not super thick”
“they were pretty torn”
“Doesnt fit my case windows at all”
“one of the suction cups actually jammed in my window”
“Terrible product and false advertisement”
Top return reasons
Common questions
- Is door protector from dog scratching profitable to sell on Amazon United States?
- The niche generates $360K/yr across 35 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the door protector from dog scratching niche?
- 23 brands and 29 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in door protector from dog scratching?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Functionality-Overall. The return rate is 2.1%.
- When does demand for door protector from dog scratching peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the door protector from dog scratching niche?
- Listings span $9.30–$55.52; the average listing price is $20.68 (sweet spot $15–$100). The average incumbent carries 1,724 reviews — the moat a new listing must climb.