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Door Blocker for Pets

Fail

The top 5 brands take 100% of clicks, so Door Blocker for Pets is a Fail.

Flapen Score
39
39 / 100
Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51
Market size
$267K/yr142K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
87%top-5 click share · 4 brands · 9 sellers

Flapen Score

Door Blocker for Pets against its category

The dotted line is the Pet Supplies average. Past it, Door Blocker for Pets is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Blocker for Pets market on Amazon at a glance

Shoppers on Amazon United States searched for Door Blocker for Pets 142K times last year and spent an estimated $267K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
11.9%
Market size, estimated
$267Ka year
Peak month
September1.9× the quietest month
Top search term
door buddy63K searches a year

02 · Price

A sale here is worth $15.75.

Listings sell for $15.75 on average, from $8.93 to $23.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $15.75 that is $32K to $39K a year per listing.

Average price
$15.75inside the $15 to $100 sweet spot
Price range
$8.93–$23.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$32K–$39K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Cat Doors, Steps, Nets & Pens. It carries 7,720 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Cat Doors, Steps, Nets & Pens
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
7,720per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Door Blocker for Pets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 210%
  • Brand 37%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Door Blocker for Pets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Door Blocker for Pets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door buddy63K/yr
  • door buddy cat door latch34K/yr
  • dog door stopper19K/yr
  • dog door stop11K/yr
  • door buddy door latch7K/yr
  • door buddy door prop4K/yr
  • the door buddy4K/yr

Reviews and returns

What reviews say buyers love and hate about Door Blocker for Pets

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Durability”
2.9%of orders come back
“Breaks Easily”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Door Blocker for Pets questions

Answered from the same tracked data.