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Doodle Detangler Spray

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -17.5% this quarter, so Doodle Detangler Spray is a Maybe.

Flapen Score
53
53 / 100
Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 51
Market size
$1.1M/yr676K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
66%top-5 click share · 12 brands · 19 sellers

Flapen Score

Doodle Detangler Spray against its category

The dotted line is the Pet Supplies average. Past it, Doodle Detangler Spray is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doodle Detangler Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Doodle Detangler Spray 676K times last year and spent an estimated $1.1M. The top 5 brands take 82% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 676K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
676K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
11.9%
Market size, estimated
$1.1Ma year
Peak month
February5.4× the quietest month
Top search term
dog detangler spray142K searches a year

02 · Price

A sale here is worth $13.18.

Listings sell for $13.18 on average, from $5.92 to $23.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $13.18 that is $53K to $66K a year per listing.

Average price
$13.18under the $15 to $100 sweet spot
Price range
$5.92–$23.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$53K–$66K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Grooming. It carries 3,951 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#160in Grooming
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,951per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Doodle Detangler Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

  • Brand 135%
  • Brand 217%
  • Brand 316%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 14%)

Demand

Doodle Detangler Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.4×

Search terms

Top Doodle Detangler Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog detangler spray142K/yr
  • biosilk for dogs82K/yr
  • detangler spray for dogs61K/yr
  • doodle detangler spray75K/yr
  • dog detangler38K/yr
  • detangler for dogs28K/yr
  • dematting spray for dogs30K/yr
  • dog detangler spray dematting55K/yr
  • detangling spray for dogs24K/yr
  • dog hair detangler spray20K/yr

Reviews and returns

What reviews say buyers love and hate about Doodle Detangler Spray

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.9%of orders come back
“strong odor”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Doodle Detangler Spray questions

Answered from the same tracked data.