doodle detangler spray
Worth a lookShows low returns (0.9%), but soft demand (-17.5% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 676K searches
Avg price
Good$13.18avg listing price — sweet spot $15–$100
Price range
Okay$5.92–$23.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,950.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, doodle detangler spray is a $1.1M/yr Amazon United States market (676K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
doodle detangler spray market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $791K–$1.1M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 11.9%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
19
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
14%
- BioSilk35%
- We Love Doodles17%
- TropiClean16%
- BURT'S BEES FOR PETS8%
- SKOUT'S HONOR6%
- CHI4%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -17.5% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.4×
Top doodle detangler spray search terms
- dog detangler spray142K/yr
- biosilk for dogs82K/yr
- detangler spray for dogs61K/yr
- doodle detangler spray75K/yr
- dog detangler38K/yr
- detangler for dogs28K/yr
- dematting spray for dogs30K/yr
- dog detangler spray dematting55K/yr
- detangling spray for dogs24K/yr
- dog hair detangler spray20K/yr
Top doodle detangler spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BioSilk for Dogs Silk Therapy Detangling and Shine Protecting Spray pH Balanced Leave-In Mist with Silk and Vitamins for Dematting Paraben-Free All Coats and Breeds 8 Fl Oz
BioSilk$8.824.5★14,737 rev
We Love Doodles Dog Detangler Spray - Leave-in Conditioner for Dogs - Dog Detangling Spray - Dematting Spray for Dogs - Tangle Remover - Made in The USA (Lavender)
We Love Doodles$15.704.4★3,371 rev
TropiClean Dog Detangler Spray Dematting Leave in Conditioner Perfect for Doodles & All Coat Types Sweet Refreshing Scent Made in the USA 16 oz.
TropiClean$15.424.4★17,224 rev
Burts Bees for Pets Dog Detangling Spray Natural Leave-in Coat Detangler & Dog Deodorizing Grooming Spray with Lemon pH Balanced for Dogs Paraben & Sulfate Free 10 Fl Oz
BURT'S BEES FOR PETS$5.924.4★5,821 rev
Skouts Honor Probiotic Pet Detangler Spray - Hydrating & Conditioning with Avocado Oil 97% Natural Paraben & Sulfate-Free softens for a More brushable Coat Daily Use 8oz Dog of the Woods
SKOUT'S HONOR$14.764.6★1,435 rev
Newest
by launch date
aumuca Dog Detangling & Shine Spray Leave-in Conditioner & Dematting Spray for Doodles Cats & Horses Without Buildup | 5-Protein Complex for Deep Repair & Enhanced Shine | 8 Fl Oz (Meadowfoam)
Aumuca$13.4682 rev
Emergency Dematter Cream for Dogs Dematting Cream for Goldendoodles Poodles & Doodles Helps Remove Tight Mats & Tangles Apply Wait Brush Technique At-Home Grooming 8 oz
Skip the Groomer$22.44193 rev
We Love Doodles Dog Detangler Spray - Leave-in Conditioner for Dogs - Dog Detangling Spray - Dematting Spray for Dogs - Tangle Remover - Made in The USA Large 16 fl oz (Ocean Breeze)
We Love Doodles$15.89209 rev
Pjordo Dog Detangler Spray Natural Dog Leave in Conditioner Spray with Deshedding Brush and Metal Comb for Grooming and Mat Removal Lavender Scent for Dogs
Pjordo$13.81123 rev
BioSilk for Dogs Silk Therapy Irresistible Detangling and Shine Spray Jasmine and Honey Scent Hydrolyzed Silk Proteins Paraben Free pH Balanced for Dogs Safe for Dogs 8 Weeks+ 8 fl oz
BioSilk$10.48367 rev
Trending
90-day click momentumaumuca Dog Detangling & Shine Spray Leave-in Conditioner & Dematting Spray for Doodles Cats & Horses Without Buildup | 5-Protein Complex for Deep Repair & Enhanced Shine | 8 Fl Oz (Meadowfoam)
Aumuca$13.464.2★
Emergency Dematter Cream for Dogs Dematting Cream for Goldendoodles Poodles & Doodles Helps Remove Tight Mats & Tangles Apply Wait Brush Technique At-Home Grooming 8 oz
Skip the Groomer$22.444.0★
BioSilk for Dogs Silk Therapy Irresistible Detangling and Shine Spray Jasmine and Honey Scent Hydrolyzed Silk Proteins Paraben Free pH Balanced for Dogs Safe for Dogs 8 Weeks+ 8 fl oz
BioSilk$10.484.6★
We Love Doodles Dog Detangler Spray - Leave-in Conditioner for Dogs - Dog Detangling Spray - Dematting Spray for Dogs - Tangle Remover - Made in The USA Large 16 fl oz (Ocean Breeze)
We Love Doodles$15.894.5★
BioSilk for Dogs Silk Therapy Irresistible Deodorizing and Conditioning Spray Jasmine and Honey Scent Hydrolyzed Silk Proteins Paraben Free pH Balanced for Dogs Safe 8 Weeks+ 8 fl oz
BioSilk$10.584.6★
What buyers say about doodle detangler spray
What buyers praise and complain about, mined from review topics.What buyers love
“lightly scented”
“Great product, I use it on my grand pup”
“Its great for use between grooming”
“Silky smooth”
“Easy to use”
“Great value”
“👍 Cleans even the dirtiest dog well”
“Works as advertised”
“I think the spray works okay”
“No irritation noted on my dog”
What buyers complain about
“strong odor”
“The spray doesnt work”
“that doesnt work great”
“mine is more expensive”
“This brushing spray isn't very good”
“Harsh to skin”
“Received leaking as the seal had been removed”
“It goes on very wet”
“Not as advertised”
“cant use it”
Top return reasons
Common questions
- Is doodle detangler spray profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the doodle detangler spray niche?
- 12 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in doodle detangler spray?
- Top complaints mined from reviews: Smell, Spray/Flow, Functionality-Overall. The return rate is 0.9%.
- When does demand for doodle detangler spray peak?
- Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 5.4× the quietest.
- What does it cost to enter the doodle detangler spray niche?
- Listings span $5.92–$23.19; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 3,951 reviews — the moat a new listing must climb.