Donut Dog Toy

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

79K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

6.1%

Market size, estimated

$50Ka year

Peak month

December4.1× the quietest month

Top search term

donut dog toy35K searches a year

Listings sell for $10.49 on average, from $4.96 to $18.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.49 that is $1K to $3K a year per listing.

Average price

$10.49under the $15 to $100 sweet spot

Price range

$4.96–$18.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.5%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #882 within Toys. It carries 1,723 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#882in Toys

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

1,723per listing

Listings tracked

26

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months