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Dog Witch Costume

Fail

Shoppers spend an estimated $5K a year here, so Dog Witch Costume is a Fail.

Flapen Score
30
30 / 100
Ranks 3,857 of 3,978 Pet Supplies niches · −21 vs the category median of 51
Market size
$5K/yr60K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
72%top-5 click share · 8 brands · 16 sellers

Flapen Score

Dog Witch Costume against its category

The dotted line is the Pet Supplies average. Past it, Dog Witch Costume is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Witch Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Witch Costume 60K times last year and spent an estimated $5K. The top 5 brands take 81% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
0.7%
Market size, estimated
$5Ka year
Top search term
dog wizard costume8K searches a year

02 · Price

A sale here is worth $11.18.

Listings sell for $11.18 on average, from $8.06 to $15.80. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $11.18 that is $0 to $1K a year per listing.

Average price
$11.18under the $15 to $100 sweet spot
Price range
$8.06–$15.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #1,198 within Apparel & Accessories. It carries 241 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
24.7%
Average rank
#1,198in Apparel & Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
241per listing
Listings tracked
9

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dog Witch Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Brand 134%
  • Brand 214%
  • Brand 313%
  • Brand 412%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (2 brands, 11%)

Demand

Dog Witch Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 21.4× · 8 of 12 months tracked

Search terms

Top Dog Witch Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog wizard costume8K/yr
  • dog witch costume24K/yr
  • witch dog costume10K/yr
  • wizard dog costume4K/yr
  • witch costume for dogs7K/yr
  • dog witch costume large3K/yr
  • dog witch halloween costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Witch Costume

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Design-Overall”
8.5%of orders come back
“the hat isnt designed properly”
A buyer, on “Design-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Dog Witch Costume questions

Answered from the same tracked data.