Dog Wipes
MaybeShoppers spend an estimated $8.8M a year here. But the average product has 19,501 reviews to catch up to, so Dog Wipes is a Maybe.
- Flapen Score
- 63 / 100Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 5163
- Market size
- $8.8M/yr3.6M searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 30 sellers
Flapen Score
Dog Wipes against its category
The dotted line is the Pet Supplies average. Past it, Dog Wipes is stronger. Inside it, weaker.
Market
The Dog Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Wipes 3.6M times last year and spent an estimated $8.8M. The top 5 brands take 69% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.8M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 16.7%
- Market size, estimated
- $8.8Ma year
- Peak month
- February1.3× the quietest month
- Top search term
- dog wipes1.1M searches a year
02 · Price
A sale here is worth $14.77.
Listings sell for $14.77 on average, from $5.00 to $34.16. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $14.77 that is $222K to $295K a year per listing.
- Average price
- $14.77under the $15 to $100 sweet spot
- Price range
- $5.00–$34.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $222K–$295K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Grooming. It carries 19,501 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Grooming
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 19,501per listing
- Listings tracked
- 27
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Dog Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
30
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
27%
- Brand 127%
- Brand 221%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Dog Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dog Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog wipes1.1M/yr
- pet wipes300K/yr
- cat wipes266K/yr
- dog wipes for paws and butt262K/yr
- pet wipes for dogs203K/yr
- earth rated dog wipes163K/yr
- dog wipes cleaning deodorizing195K/yr
- puppy wipes134K/yr
- dog paw wipes139K/yr
- pet wipes for cats97K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Wipes
We read the reviews and the return reasons for every product selling here.
“Not fragrance free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Wipes questions
Answered from the same tracked data.









