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Dog Wipes

Maybe

Shoppers spend an estimated $8.8M a year here. But the average product has 19,501 reviews to catch up to, so Dog Wipes is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 51
Market size
$8.8M/yr3.6M searches / yr
90-day growth
-3.1%search demand this quarter
Competition
50%top-5 click share · 15 brands · 30 sellers

Flapen Score

Dog Wipes against its category

The dotted line is the Pet Supplies average. Past it, Dog Wipes is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Wipes 3.6M times last year and spent an estimated $8.8M. The top 5 brands take 69% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.8M a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
16.7%
Market size, estimated
$8.8Ma year
Peak month
February1.3× the quietest month
Top search term
dog wipes1.1M searches a year

02 · Price

A sale here is worth $14.77.

Listings sell for $14.77 on average, from $5.00 to $34.16. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $14.77 that is $222K to $295K a year per listing.

Average price
$14.77under the $15 to $100 sweet spot
Price range
$5.00–$34.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
15,000–20,000
Revenue per listing a year
$222K–$295K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Grooming. It carries 19,501 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Grooming
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
19,501per listing
Listings tracked
27

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Dog Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

30

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

27%

  • Brand 127%
  • Brand 221%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Dog Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dog Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog wipes1.1M/yr
  • pet wipes300K/yr
  • cat wipes266K/yr
  • dog wipes for paws and butt262K/yr
  • pet wipes for dogs203K/yr
  • earth rated dog wipes163K/yr
  • dog wipes cleaning deodorizing195K/yr
  • puppy wipes134K/yr
  • dog paw wipes139K/yr
  • pet wipes for cats97K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Wipes

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.4%of orders come back
“Not fragrance free”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Wipes questions

Answered from the same tracked data.