Dog Whistle

Shoppers searched for this 853K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $907K a year.

Searches, last 12 months

853K

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

8.1%

Market size, estimated

$907Ka year

Peak month

April1.2× the quietest month

Top search term

dog whistle388K searches a year

Listings sell for $13.08 on average, from $3.74 to $35.11. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $13.08 that is $20K to $26K a year per listing.

Average price

$13.08under the $15 to $100 sweet spot

Price range

$3.74–$35.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$20K–$26K

Returns

5.1%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #31 within Training & Behavior Aids. It carries 1,298 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

97%

Out of stock, average day

28.9%

Average rank

#31in Training & Behavior Aids

Average rating

3.53 starsAmazon United States average 4.42 stars

Average reviews

1,298per listing

Listings tracked

36

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months