Dog Vitamins

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

4.1%

Market size, estimated

$3.6Ma year

Peak month

January1.5× the quietest month

Top search term

pet vitamins and supplements877K searches a year

Listings sell for $25.41 on average, from $7.18 to $73.51. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $25.41 that is $127K to $152K a year per listing.

Average price

$25.41inside the $15 to $100 sweet spot

Price range

$7.18–$73.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

$127K–$152K

Returns

0.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Health Supplies. It carries 29,069 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#36in Health Supplies

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

29,069per listing

Listings tracked

35

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

62 months