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Dog Valentines

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -62.7% this quarter, so Dog Valentines is a Maybe.

Flapen Score
51
51 / 100
Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Market size
$669K/yr1.1M searches / yr
90-day growth
-62.7%search demand this quarter
Competition
40%top-5 click share · 4 brands · 18 sellers

Flapen Score

Dog Valentines against its category

The dotted line is the Pet Supplies average. Past it, Dog Valentines is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Valentines market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Valentines 1.1M times last year and spent an estimated $669K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -62.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $669K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-62.7%
Conversion, latest week
3.7%
Market size, estimated
$669Ka year
Peak month
February258.4× the quietest month
Top search term
bark box toys251K searches a year

02 · Price

A sale here is worth $15.96.

Listings sell for $15.96 on average, from $8.59 to $36.88. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $15.96 that is $8K to $12K a year per listing.

Average price
$15.96inside the $15 to $100 sweet spot
Price range
$8.59–$36.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #247 within Toys. It carries 3,723 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#247in Toys
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
3,723per listing
Listings tracked
40

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dog Valentines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 88%

Open market

0%

  • Brand 195%
  • Brand 23%
  • Brand 31%
  • Brand 41%

Demand

Dog Valentines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26OctNovDecJanFebMarAprMayAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 258.4×

Search terms

Top Dog Valentines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bark box toys251K/yr
  • bark dog toys133K/yr
  • bark toys66K/yr
  • barkbox76K/yr
  • bark box super chewers toys82K/yr
  • barkbox toys82K/yr
  • barkbox super chewer toys46K/yr
  • barkbox dog toys31K/yr
  • bark toys for dogs33K/yr
  • bark box dog toys32K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Valentines

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Fun/Entertainment Experience”
36%of negative reviews mention “Durability”
0.9%of orders come back
“DURABILITY IS AWFUL”
A buyer, on “Durability”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Valentines questions

Answered from the same tracked data.