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Dog Umbrella

Maybe

The products selling today average only 3.9★. But shoppers spend an estimated $32K a year here, so Dog Umbrella is a Maybe.

Flapen Score
51
51 / 100
Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Market size
$32K/yr172K searches / yr
90-day growth
+32.1%search demand this quarter
Competition
40%top-5 click share · 16 brands · 23 sellers

Flapen Score

Dog Umbrella against its category

The dotted line is the Pet Supplies average. Past it, Dog Umbrella is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Umbrella market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Umbrella 172K times last year and spent an estimated $32K. The top 5 brands take 74% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+32.1%
Conversion, latest week
0.9%
Market size, estimated
$32Ka year
Peak month
November3.1× the quietest month
Top search term
dog umbrella69K searches a year

02 · Price

A sale here is worth $20.25.

Listings sell for $20.25 on average, from $12.44 to $37.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.25 that is $0 to $2K a year per listing.

Average price
$20.25inside the $15 to $100 sweet spot
Price range
$12.44–$37.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #406 within Apparel & Accessories. It carries 1,344 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#406in Apparel & Accessories
Average rating
3.90 starsAmazon United States average 4.42 stars
Average reviews
1,344per listing
Listings tracked
30

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dog Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

23

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

40%

Top 20: 90%

Open market

20%

  • Brand 124%
  • Brand 219%
  • Brand 312%
  • Brand 411%
  • Brand 58%
  • Brand 65%

Demand

Dog Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 3.1×

Search terms

Top Dog Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog umbrella69K/yr
  • dog umbrella for small dogs22K/yr
  • dog umbrella for large dogs17K/yr
  • umbrella for dogs15K/yr
  • pet umbrella8K/yr
  • dog umbrella for medium dogs12K/yr
  • dog umbrella hat6K/yr
  • umbrella for dog4K/yr
  • dog walking umbrella5K/yr
  • umbrella leash for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Umbrella

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
5.7%of orders come back
“It's a tad on the small side”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Umbrella questions

Answered from the same tracked data.