Is dog umbrella profitable to sell on Amazon United States?

The niche generates $32K/yr across 30 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +32.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the dog umbrella niche?

16 brands and 23 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in dog umbrella?

Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 5.7%.

When does demand for dog umbrella peak?

Demand peaks in Nov; the busiest month runs 3.1× the quietest.

What does it cost to enter the dog umbrella niche?

Listings span $12.44–$37.85; the average listing price is $20.25 (sweet spot $15–$100). The average incumbent carries 1,344 reviews — the moat a new listing must climb.

dog umbrella

Worth a look

Shows beatable incumbent ratings (3.9★), but a small market ($32K/yr) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great$20.25

avg listing price — sweet spot $15–$100

Price range

Great$12.44–$37.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Growth

Good+32.1%

90-day search growth — must beat 0% to launch

Review moat

Good1,343.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Returns

Okay5.7%

return rate — above 6% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$32K

$32K/yr · 172K searches

According to Flapen's Amazon United States niche tracking, dog umbrella is a $32K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

dog umbrella market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $51K–$61K; units × avg price
Launch success: 0%; 0 of 14 new (360d)
Conversion rate: 0.9%
Avg BSR: #406
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.9%
Avg brand age: 37 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

40%

Top 20: 90%

Open market

20%

PETLESO24%
Enjoying19%
NAMSAN12%
ZEFOXETO11%
KEFIDEK8%
Tideme5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.1% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 3.1×

Open Trend

Top dog umbrella search terms

dog umbrella69K/yr +42.8%0.9% conv.
dog umbrella for small dogs22K/yr +15.8%1.8% conv.
dog umbrella for large dogs17K/yr +25.9%0.4% conv.
umbrella for dogs15K/yr +17.8%1.0% conv.
pet umbrella8K/yr +74.9%1.0% conv.
dog umbrella for medium dogs12K/yr +2.2%1.4% conv.
dog umbrella hat6K/yr +57.4%0.1% conv.
umbrella for dog4K/yr +87.8%0.9% conv.
dog walking umbrella5K/yr +20.1%1.4% conv.
umbrella leash for dogs3K/yr +12.5%2.1% conv.

All search terms

Top dog umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 30 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PETLESO Clear Dog Umbrella for Small Dogs Doggie Umbrella with Leash Keeps Pet Dry for Rainy Walk/Potty Trip Puppy Rain Umbrella Self-Assembly

PETLESO$15.034.2★28 rev

Enjoying Dog Umbrella for Small Dogs Clear Dog Umbrella Leash Rainproof Waterproof Doggy Walking Rain Umbrella with Adjustable Leash Small Puppy Outdoor Rain Gear

Enjoying$22.523.7★532 rev

Enjoying Dog Umbrella for Small Dogs Clear Dog Umbrella Leash Rainproof Waterproof Doggy Walking Rain Umbrella with Metal Leash Small Puppy Outdoor Rain Gear

Enjoying$13.703.7★532 rev

PETLESO Dog Umbrella for Small Breed Clear Small Dog Umbrella with Adjustable Leash Keep Pet Dry on Rainy Walks/Potty Trips Adjustable Shaft Angle Rain Umbrella Self-Assembly

PETLESO$21.535.0★7 rev

KEFIDEK Pet Dog Transparent Umbrella Clear Folding Adjustable Leash Keeps Pet Dry in Rain (C Hook)

KEFIDEK$22.123.7★9 rev

Newest

by launch date

ENJOYING Dog Umbrella Small Breed Clear Pet Umbrella Leash for Small Dogs Self-Assembly Dog Umbrella with Adjustable Leash Keep Puppy Dry for Rainy Day Walks Angle Adjustable

Enjoying$21.7025 rev

3mo ago

Ifnov Propeller Pet Hats Funny Helicopter Adjustment Green Hats for Dog and Cat S

Ifnov$12.4421 rev

5mo ago

PETLESO Clear Dog Umbrella for Small Dogs Doggie Umbrella with Leash Keeps Pet Dry for Rainy Walk/Potty Trip Puppy Rain Umbrella Self-Assembly

PETLESO$15.0328 rev

6mo ago

PETLESO Dog Umbrella for Small Breed Clear Small Dog Umbrella with Adjustable Leash Keep Pet Dry on Rainy Walks/Potty Trips Adjustable Shaft Angle Rain Umbrella Self-Assembly

PETLESO$21.537 rev

6mo ago

Namsan Dog Umbrella for Small Dogs Clear Doggie Walking Umbrella with Adjustable Leash Self-Assembly Puppy Rain Snow Umbrella Waterproof

NAMSAN$22.1633 rev

6mo ago

What buyers say about dog umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Seems well made”

Ease Of Use12%

“easy to handle”

Moist/Dry10%

“Keeps the dog dry”

Size-Overall10%

“Great fit”

Design-Overall4%

“Its such a unique”

Strength4%

“The build is sturdy”

Assembly/Installation4%

“It was easy to assemble”

Adjustability/Rotatability/Reclining4%

“Cute and adjustable”

Value For Money3%

“Great value”

Durability3%

“It feels durable”

What buyers complain about

Size-Overall16%

“It's a tad on the small side”

Durability12%

“Broke within a week”

Ease Of Use6%

“wouldnt stay open”

Strength4%

“making it feel very flimsy”

Quality-Overall4%

“the build quality simply doesnt hold up”

Comfort-Overall4%

“Not comfortable to use”

Water Resistance3%

“He doesnt like getting wet so hell wear it”

Moist/Dry3%

“My dog ended up wet”

Shape/Style2%

“The octagon shape is not working”

Value For Money2%

“What a waste of money”

Top return reasons

Size-Overall60%

Functionality-Overall5%

Advertised Vs Actual Product4%

Weight Heavy4%

Defective Material/Parts3%

Color3%

Value For Money3%

Add-Ons/Attachments2%

Strength2%

Ease Of Use2%

Common questions

Is dog umbrella profitable to sell on Amazon United States?: The niche generates $32K/yr across 30 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +32.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the dog umbrella niche?: 16 brands and 23 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in dog umbrella?: Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 5.7%.
When does demand for dog umbrella peak?: Demand peaks in Nov; the busiest month runs 3.1× the quietest.
What does it cost to enter the dog umbrella niche?: Listings span $12.44–$37.85; the average listing price is $20.25 (sweet spot $15–$100). The average incumbent carries 1,344 reviews — the moat a new listing must climb.

dog umbrella

dog umbrella market data

Competition & brand share

Demand & seasonality

Top dog umbrella search terms

Top dog umbrella products on Amazon

Top sellers

Newest

Trending

What buyers say about dog umbrella

What buyers love

What buyers complain about

Top return reasons

Common questions

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