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Dog Tunnel

Maybe

Products sell for $42.00 on average, inside the sweet spot. But demand is soft, at -10.4% this quarter, so Dog Tunnel is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Market size
$400K/yr361K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
42%top-5 click share · 30 brands · 42 sellers

Flapen Score

Dog Tunnel against its category

The dotted line is the Pet Supplies average. Past it, Dog Tunnel is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Tunnel market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Tunnel 361K times last year and spent an estimated $400K. The top 5 brands take 49% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $400K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
2.6%
Market size, estimated
$400Ka year
Peak month
December1.3× the quietest month
Top search term
dog tunnel103K searches a year

02 · Price

A sale here is worth $42.00.

Listings sell for $42.00 on average, from $7.69 to $206.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $42.00 that is $4K to $11K a year per listing.

Average price
$42.00inside the $15 to $100 sweet spot
Price range
$7.69–$206.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #33 within Toys. It carries 1,394 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
4.3%
Average rank
#33in Toys
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,394per listing
Listings tracked
37

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dog Tunnel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 rising

Sellers

42

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

42%

Top 20: 83%

Open market

46%

  • Brand 113%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Dog Tunnel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dog Tunnel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog tunnel103K/yr
  • dog tunnel for small dogs53K/yr
  • dog agility tunnel26K/yr
  • dog tunnel for large dogs27K/yr
  • dog tunnels for medium dogs22K/yr
  • tunnel for dogs16K/yr
  • puppy tunnel14K/yr
  • dog tunnels11K/yr
  • dog play tunnel9K/yr
  • puppy tunnel for small dogs8K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Tunnel

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Pet Friendly”
24%of negative reviews mention “Size-Overall”
1.6%of orders come back
“the tubes are too short”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dog Tunnel questions

Answered from the same tracked data.