Dog Tug
FailThe top 5 brands take 100% of clicks, so Dog Tug is a Fail.
- Flapen Score
- 40 / 100Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 5140
- Market size
- $77K/yr69K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 40 sellers
Flapen Score
Dog Tug against its category
The dotted line is the Pet Supplies average. Past it, Dog Tug is stronger. Inside it, weaker.
Market
The Dog Tug market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Tug 69K times last year and spent an estimated $77K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $77Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- dog tug22K searches a year
02 · Price
A sale here is worth $12.61.
Listings sell for $12.61 on average, from $5.71 to $22.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.61 that is $3K to $6K a year per listing.
- Average price
- $12.61under the $15 to $100 sweet spot
- Price range
- $5.71–$22.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #186 within Toys. It carries 7,909 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 90%
- Out of stock, average day
- 1.1%
- Average rank
- #186in Toys
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 7,909per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Dog Tug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KONG Tug Toy - Dog Supplies for Tug of War - Natural Rubber Dog Toy for Outdoor & Indoor Playtime - for Medium/Large Dogs
- Price
- $15.93
- Rating
- 4.1/5
- Reviews
- 9,810
- Age
- 20y ago

KONG Maxx Tug - Durable Interactive Tug Toy with 2 Handles - Large
- Price
- $16.03
- Rating
- 2.8/5
- Reviews
- 33
- Age
- 1y ago

Feeko Dog Toys for Aggressive Chewers Large Breed 15 inch Interactive Long Lasting Dogs Toy with Convex Design Natural Rubber Tug-of-war Toy for Medium Large Tooth Clean(Red)
- Price
- $14.98
- Rating
- 4.5/5
- Reviews
- 11,315
- Age
- 6y ago

KONG Wubba - Dog Toy for Tug of War & Fetch - Dog Supplies for Puppy & Dog Playtime - Outdoor & Indoor Dog Toy - for XL Dogs - Randomly Provided Color
- Price
- $17.95
- Rating
- 4.1/5
- Reviews
- 20,024
- Age
- 16y ago

Chuckit! Ultra Tug Dog Toy Medium Fetch and Dog Ball Tug Toy for Dogs 20-60 Pounds
- Price
- $5.82
- Rating
- 4.6/5
- Reviews
- 15,028
- Age
- 14y ago
Trending
estimated 90-day click momentum
Chuckit! Ultra Duo Tug Dog Toy - Two Ultra Balls on a Durable Nylon Cord Handle - Fetch and Tug-of-War Toy for Dogs - Size Medium - For Breeds 20-60 lbs - 2.5-inch Diameter - Orange and Blue
- Price
- $7.96
- Rating
- 4.5/5
- Reviews
- 6,147
- Age
- 13y ago

Mammoth Flossy Chews Rope Tug Premium Cotton-Poly Tug Toy for Dogs Interactive Rope Toy (Colors May Vary)
- Price
- $7.80
- Rating
- 4.4/5
- Reviews
- 13,633
- Age
- 9y ago

Chuckit! Ultra Tug Dog Toy Medium Fetch and Dog Ball Tug Toy for Dogs 20-60 Pounds
- Price
- $5.82
- Rating
- 4.6/5
- Reviews
- 15,028
- Age
- 14y ago

KONG Maxx Tug - Durable Interactive Tug Toy with 2 Handles - Large
- Price
- $16.03
- Rating
- 2.8/5
- Reviews
- 33
- Age
- 1y ago

KONG Tug Toy - Dog Supplies for Tug of War - Natural Rubber Dog Toy for Outdoor & Indoor Playtime - for Medium/Large Dogs
- Price
- $15.93
- Rating
- 4.1/5
- Reviews
- 9,810
- Age
- 20y ago
Newest
by launch date
KONG Maxx Tug - Durable Interactive Tug Toy with 2 Handles - Large
- Price
- $16.03
- Rating
- 2.8/5
- Reviews
- 33
- Age
- 1y ago

Chuckit! Ultra Bumper Tug Dog Toy Orange Medium
- Price
- $5.71
- Rating
- 4.4/5
- Reviews
- 906
- Age
- 5y ago

Feeko Dog Toys for Aggressive Chewers Large Breed 15 inch Interactive Long Lasting Dogs Toy with Convex Design Natural Rubber Tug-of-war Toy for Medium Large Tooth Clean(Red)
- Price
- $14.98
- Rating
- 4.5/5
- Reviews
- 11,315
- Age
- 6y ago

Bull Fit K9 Dog Bite Tug Toy with 2 Strong Handles - Made of Durable & Tear-Resistant French Linen - Perfect for Tug of War Fetch & Puppy Training - Ideal for Medium to Large Breeds
- Price
- $22.02
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 6y ago

Mammoth Flossy Chews Rope Tug Premium Cotton-Poly Tug Toy for Dogs Interactive Rope Toy (Colors May Vary)
- Price
- $7.80
- Rating
- 4.4/5
- Reviews
- 13,633
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
40
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- KONG72%
- Chuckit!13%
- Feeko8%
- Bull Fit4%
- Mammoth Pet Products3%
Demand
Dog Tug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Dog Tug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog tug22K/yr
- kong tug toy17K/yr
- kong tug of war dog toy14K/yr
- rubber tug toys for dogs6K/yr
- kong tug6K/yr
- pull dog toy5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Tug
We read the reviews and the return reasons for every product selling here.
“Didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Tug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









