Dog Treats Small Dogs
Dog Treats Small Dogs shows a $7.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 2% of 3,978 Pet Supplies niches · +17 vs the category median of 51
Is Dog Treats Small Dogs profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Dog Treats Small Dogs is a $7.7M/yr Amazon United States market (4.4M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 68/100.
Dog Treats Small Dogs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.5% over the last 90 days and 16.1% of searches end in a purchase.
$7.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 109 products
Top Dog Treats Small Dogs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag
- Price
- $5.83
- Rating
- 4.6/5
- Reviews
- 7,896
- Age
- 3y ago
Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 16 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 17,033
- Age
- 5y ago
Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz
- Price
- $5.45
- Rating
- 4.4/5
- Reviews
- 982
- Age
- 11mo ago
Milk-Bone MaroSnacks Small Dog Treats with Real Bone Marrow 40 Oz. Canister
- Price
- $11.03
- Rating
- 4.7/5
- Reviews
- 83,886
- Age
- 16y ago
Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew
- Price
- $13.34
- Rating
- 4.6/5
- Reviews
- 8,436
- Age
- 5y ago
Trending
90-day click momentumShameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz
- Price
- $5.45
- Rating
- 4.4/5
- Reviews
- 982
- Age
- 11mo ago
Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box
- Price
- $8.39
- Rating
- 4.4/5
- Reviews
- 1,374
- Age
- 12mo ago
Shameless Pets Soft-Baked Dog Treats Bananas for Bacon | Healthy Treats for Small Medium & Large Dogs | Skin & Coat Support with Omega-3 & Omega-6 | Grain-Free Made in USA | 6 oz
- Price
- $4.66
- Rating
- 4.3/5
- Reviews
- 1,751
- Age
- 5y ago
Buddy Biscuits Trainers Training Bites Soft & Chewy Dog Treats Bacon 10 oz. Pouch
- Price
- $6.31
- Rating
- 4.6/5
- Reviews
- 11,762
- Age
- 5y ago
Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 16 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 17,033
- Age
- 5y ago
Newest
by launch dateShameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz
- Price
- $5.45
- Rating
- 4.4/5
- Reviews
- 982
- Age
- 11mo ago
Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box
- Price
- $8.39
- Rating
- 4.4/5
- Reviews
- 1,374
- Age
- 12mo ago
Milk-Bone Dunkin Vanilla Glaze Flavor Dog Biscuits with Other Natural Flavors 8 Oz. Bag
- Price
- $4.07
- Rating
- 4.6/5
- Reviews
- 5,837
- Age
- 2y ago
Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag
- Price
- $5.83
- Rating
- 4.6/5
- Reviews
- 7,896
- Age
- 3y ago
Blue Buffalo True Chews Premium Jerky Cuts Dog Treats with Natural Ingredients Chicken
- Price
- $4.71
- Rating
- 4.7/5
- Reviews
- 3,846
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
42 falling
Sellers
725
Top-5 brand share
60%
Top 20: 88%
Top-5 click share
24%
Top 20: 50%
Open market
36%
- Milk-Bone21%
- Blue Buffalo17%
- Pur Luv9%
- Shameless Pets8%
- Vital Essentials6%
- GOOD 'N' FUN4%
Dog Treats Small Dogs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Dog Treats Small Dogs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog treats small dogs1.0M/yr
- dog treats large breed789K/yr
- dog treats for medium dogs478K/yr
- healthy dog treats380K/yr
- small dog treats270K/yr
- treats218K/yr
- dog snacks202K/yr
- dog treats for large dogs123K/yr
- dog treats bulk117K/yr
- low calorie dog treats100K/yr
What reviews say buyers love and hate about Dog Treats Small Dogs
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Dog happy”
“Great taste”
“Fair Price”
“Their containers are great quality”
“Decent size”
What buyers complain about
63% of reviews“They are large”
“Weird smell”
“Made dogs sick”
“Not Soft”
“Little expensive”
Dog Treats Small Dogs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Treats Small Dogs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
