Dog Treats Small Dogs

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.7M a year.

Searches, last 12 months

4.4M

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

16.1%

Market size, estimated

$7.7Ma year

Peak month

December1.7× the quietest month

Top search term

dog treats small dogs1.0M searches a year

Listings sell for $10.75 on average, from $3.31 to $34.23. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 5,000 to 6,000 of them. At $10.75 that is $54K to $65K a year per listing.

Average price

$10.75under the $15 to $100 sweet spot

Price range

$3.31–$34.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

5,000–6,000

Revenue per listing a year

$54K–$65K

Returns

0.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Treats. It carries 14,930 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#53in Treats

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

14,930per listing

Listings tracked

109

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

79 months