Dog Treats for Toys
FailShoppers spend an estimated $38K a year here, so Dog Treats for Toys is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $38K/yr23K searches / yr
- 90-day growth
- +6.7%search demand this quarter
- Competition
- 57%top-5 click share · 16 brands · 50 sellers
Flapen Score
Dog Treats for Toys against its category
The dotted line is the Pet Supplies average. Past it, Dog Treats for Toys is stronger. Inside it, weaker.
Market
The Dog Treats for Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Treats for Toys 23K times last year and spent an estimated $38K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 14.8% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +6.7%
- Conversion, latest week
- 14.8%
- Market size, estimated
- $38Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- dog treat holder chew toy4K searches a year
02 · Price
A sale here is worth $11.02.
Listings sell for $11.02 on average, from $4.46 to $26.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.02 that is $1K to $3K a year per listing.
- Average price
- $11.02under the $15 to $100 sweet spot
- Price range
- $4.46–$26.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #543 within Treats. It carries 2,371 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 91%
- Out of stock, average day
- 0.9%
- Average rank
- #543in Treats
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,371per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Dog Treats for Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nylabone Pop-in Treat-Toy Refill Chews All-Natural Dog Treats for Treat Dispensing Toys Chicken Flavor 90 Count
- Price
- $22.29
- Rating
- 4.8/5
- Reviews
- 1,973
- Age
- 3y ago

Nylabone Pop-In Treat-Toy Refill Chews All-Natural Dog Treats for Treat Dispensing Toys Chicken Flavor 30 Count
- Price
- $7.22
- Rating
- 4.8/5
- Reviews
- 1,973
- Age
- 6y ago

Wellness Old Mother Hubbard Training Bitz Assorted Mix Dog Treats Natural Biscuits 3 Flavors 8 oz Bag
- Price
- $4.46
- Rating
- 4.5/5
- Reviews
- 4,821
- Age
- 21y ago

Exclusively Dog Cookies Best Buddy Bones Peanut Butter Flavor Training Treats Natural and Made in The USA 5.5 oz
- Price
- $5.62
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 19y ago

Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag
- Price
- $5.83
- Rating
- 4.6/5
- Reviews
- 7,896
- Age
- 3y ago
Trending
estimated 90-day click momentum
Exclusively Dog Best Buddy Bones Training Treats for Dogs and Puppies - All Natural Baked in The USA Ideal for Training & Agility No Animal Byproducts - Beef & Liver Flavor 5.5oz Resealable Bag
- Price
- $5.63
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 20y ago

YXIRENE Dog Bully Stick Holder Safe Chew Toy for Aggressive Chewers Fun Carrot Design Prevents Choking Long-Lasting Treat Time Ideal for Small to Large Dogs (Carrot Style-7in)
- Price
- $10.03
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 11mo ago

PetClan Chewise Bully Stick Holder Improved Bully Sticks Holder Ultimate Secure Heavy Duty BPA-Free Safety Device to Prevent Choking Fits Various Bully Sticks and Dog Sizes
- Price
- $26.45
- Rating
- 4.6/5
- Reviews
- 1,851
- Age
- 1y ago

Exclusively Dog Cookies Best Buddy Bones Peanut Butter Flavor Training Treats Natural and Made in The USA 5.5 oz
- Price
- $5.62
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 19y ago

Exclusively Dog Best Buddy Bones Training Treats for Dogs and Puppies - All Natural Baked in The USA Ideal for Training & Agility No Animal Byproducts - Chicken Flavor 5.5oz Resealable Bag
- Price
- $5.73
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 16y ago
Newest
by launch date
YXIRENE Dog Bully Stick Holder Safe Chew Toy for Aggressive Chewers Fun Carrot Design Prevents Choking Long-Lasting Treat Time Ideal for Small to Large Dogs (Carrot Style-7in)
- Price
- $10.03
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 11mo ago

KFC Chicken Box Meal 3-Piece Dog Toy Set - Chicken Box French Fries & Soda Fun Food-Themed Crinkle & Squeaky Interactive Plush Toys for Medium Dogs & Gentle Chewers
- Price
- $18.03
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago

Jinx Beef Dog Training Treats - Healthy All-Natural Mini Bite-Sized Dog Treats for Training with Grass-Fed Beef - Pet Products for All Dogs (Puppies Adults & Seniors) - 4oz
- Price
- $5.31
- Rating
- 4.5/5
- Reviews
- 1,152
- Age
- 1y ago

PetClan Chewise Bully Stick Holder Improved Bully Sticks Holder Ultimate Secure Heavy Duty BPA-Free Safety Device to Prevent Choking Fits Various Bully Sticks and Dog Sizes
- Price
- $26.45
- Rating
- 4.6/5
- Reviews
- 1,851
- Age
- 1y ago

Barkbox Dog Toys Barkers Dozen Donuts Plush 4 in 1 Multi Part Interactive Dog Toy for Dogs & Puppies Small
- Price
- $12.75
- Rating
- 4.4/5
- Reviews
- 519
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
50
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 99%
Open market
18%
- Nylabone47%
- Exclusively Dog18%
- WOOF5%
- Old Mother Hubbard5%
- Vital Essentials4%
- Blue Buffalo3%
Demand
Dog Treats for Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Dog Treats for Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog treat holder chew toy4K/yr
- pop in treats nylabone refill3K/yr
- best buddy bits dog treats2K/yr
- dog toys food5K/yr
- dog treats for toys5K/yr
- best buddy bits1K/yr
- nylabone pop in treat refill3K/yr
- exclusively dog291/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Treats for Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









