Dog Treats
PassDog Treats scores 69 out of 100, a Pass. Shoppers spend an estimated $44.7M a year here, search demand grew +1.6% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 3,978 Pet Supplies niches · +18 vs the category median of 5169
- Market size
- $44.7M/yr22.6M searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 22%top-5 click share · 46 brands · 712 sellers
Flapen Score
Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Dog Treats is stronger. Inside it, weaker.
Market
The Dog Treats market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Treats 22.6M times last year and spent an estimated $44.7M. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 17.8% of those searches ended in a purchase.
Shoppers searched for this 22.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44.7M a year.
- Searches, last 12 months
- 22.6M
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 17.8%
- Market size, estimated
- $44.7Ma year
- Peak month
- December2.5× the quietest month
- Top search term
- dog treats12.9M searches a year
02 · Price
A sale here is worth $11.11.
Listings sell for $11.11 on average, from $3.31 to $34.23. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $11.11 that is $278K to $333K a year per listing.
- Average price
- $11.11under the $15 to $100 sweet spot
- Price range
- $3.31–$34.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $278K–$333K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Treats. It carries 14,800 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Treats
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 14,800per listing
- Listings tracked
- 121
04 · Newcomers
7 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Dog Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
46 falling
Sellers
712
Top-5 brand share
58%
Top 20: 86%
Top-5 click share
22%
Top 20: 46%
Open market
37%
- Brand 123%
- Brand 217%
- Brand 38%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Dog Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog treats12.9M/yr
- dog bones2.1M/yr
- dog treats small dogs1.0M/yr
- dog chews848K/yr
- dog treats large breed789K/yr
- dog treat521K/yr
- puppy treats511K/yr
- dog treats for medium dogs478K/yr
- soft dog treats410K/yr
- dog chews long lasting395K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Treats
We read the reviews and the return reasons for every product selling here.
“Not true to size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Treats questions
Answered from the same tracked data.