Dog Treats
PassDog Treats scores 69 out of 100, a Pass. Shoppers spend an estimated $44.7M a year here, search demand grew +1.6% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 3,978 Pet Supplies niches · +18 vs the category median of 5169
- Market size
- $44.7M/yr22.6M searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 22%top-5 click share · 46 brands · 712 sellers
Flapen Score
Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Dog Treats is stronger. Inside it, weaker.
Market
The Dog Treats market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Treats 22.6M times last year and spent an estimated $44.7M. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 17.8% of those searches ended in a purchase.
Shoppers searched for this 22.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44.7M a year.
- Searches, last 12 months
- 22.6M
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 17.8%
- Market size, estimated
- $44.7Ma year
- Peak month
- December2.5× the quietest month
- Top search term
- dog treats12.9M searches a year
02 · Price
A sale here is worth $11.11.
Listings sell for $11.11 on average, from $3.31 to $34.23. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $11.11 that is $278K to $333K a year per listing.
- Average price
- $11.11under the $15 to $100 sweet spot
- Price range
- $3.31–$34.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $278K–$333K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Treats. It carries 14,800 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Treats
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 14,800per listing
- Listings tracked
- 121
04 · Newcomers
7 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Dog Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Milk-Bone MaroSnacks Small Dog Treats with Real Bone Marrow 40 Oz. Canister
- Price
- $11.03
- Rating
- 4.7/5
- Reviews
- 83,886
- Age
- 16y ago
Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 16 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 17,033
- Age
- 5y ago
Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag
- Price
- $5.83
- Rating
- 4.6/5
- Reviews
- 7,896
- Age
- 3y ago
Milk-Bone Soft & Chewy Dog Treats Made with Real Beef & Filet Mignon 25 Ounce Canister
- Price
- $13.92
- Rating
- 4.7/5
- Reviews
- 34,712
- Age
- 14y ago
Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew
- Price
- $13.34
- Rating
- 4.6/5
- Reviews
- 8,436
- Age
- 5y ago
Trending
estimated 90-day click momentum
Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz
- Price
- $5.45
- Rating
- 4.4/5
- Reviews
- 982
- Age
- 11mo ago
Country Kitchen Rawhide Free Beef Rings Dog Chews Made with Real Beef Highly Digestible Gluten Free 7 Count
- Price
- $5.99
- Rating
- 4.6/5
- Reviews
- 1,257
- Age
- 2y ago
Shameless Pets Blueberry & Mint Dental Chews for Dogs 8 Chews - Natural Dog Teeth Cleaning Treats with Fresh Breath Benefits | Grain-Free Dental Sticks for Small Medium & Large Dogs
- Price
- $6.52
- Rating
- 4.4/5
- Reviews
- 3,145
- Age
- 5y ago
Bocces Bakery Oven Baked PB & Banana Recipe Treats for Dogs Wheat-Free Everyday Dog Treats Real Ingredients Baked in The USA Natural Soft & Chewy Cookies Peanut Butter & Banana 6 oz
- Price
- $6.79
- Rating
- 4.6/5
- Reviews
- 2,313
- Age
- 8y ago
DreamBone Chicken Wrapped Sirloin Twist Stick Dog Treats Daily Rawhide-Free Chew Digests Safely and Completely with Real Protein Chicken Sirloin and Veggies 15 Count
- Price
- $5.83
- Rating
- 4.7/5
- Reviews
- 1,467
- Age
- 2y ago
Newest
by launch dateShameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz
- Price
- $5.45
- Rating
- 4.4/5
- Reviews
- 982
- Age
- 11mo ago
Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box
- Price
- $8.39
- Rating
- 4.4/5
- Reviews
- 1,374
- Age
- 12mo ago
Country Kitchen Rawhide Free Beef Rings Dog Chews Made with Real Beef Highly Digestible Gluten Free 7 Count
- Price
- $5.99
- Rating
- 4.6/5
- Reviews
- 1,257
- Age
- 2y ago
Milk-Bone Dunkin Vanilla Glaze Flavor Dog Biscuits with Other Natural Flavors 8 Oz. Bag
- Price
- $4.07
- Rating
- 4.6/5
- Reviews
- 5,837
- Age
- 2y ago
DreamBone Chicken Wrapped Sirloin Twist Stick Dog Treats Daily Rawhide-Free Chew Digests Safely and Completely with Real Protein Chicken Sirloin and Veggies 15 Count
- Price
- $5.83
- Rating
- 4.7/5
- Reviews
- 1,467
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
46 falling
Sellers
712
Est. top-5 brand share
58%
Top 20: 86%
Est. top-5 click share
22%
Top 20: 46%
Open market
37%
- Milk-Bone23%
- Blue Buffalo17%
- Pur Luv8%
- GOOD 'N' FUN5%
- Vital Essentials5%
- Shameless Pets5%
Demand
Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Dog Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog treats12.9M/yr
- dog bones2.1M/yr
- dog treats small dogs1.0M/yr
- dog chews848K/yr
- dog treats large breed789K/yr
- dog treat521K/yr
- puppy treats511K/yr
- dog treats for medium dogs478K/yr
- soft dog treats410K/yr
- dog chews long lasting395K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Treats
We read the reviews and the return reasons for every product selling here.
“Not true to size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data