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Dog Treat Mix

Fail

The top 5 brands take 100% of clicks, so Dog Treat Mix is a Fail.

Flapen Score
43
43 / 100
Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 51
Market size
$128K/yr77K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
91%top-5 click share · 3 brands · 9 sellers

Flapen Score

Dog Treat Mix against its category

The dotted line is the Pet Supplies average. Past it, Dog Treat Mix is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Treat Mix market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Treat Mix 77K times last year and spent an estimated $128K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
10.3%
Market size, estimated
$128Ka year
Top search term
pupsicle mix33K searches a year

02 · Price

A sale here is worth $16.20.

Listings sell for $16.20 on average, from $9.59 to $22.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $16.20 that is $16K to $20K a year per listing.

Average price
$16.20inside the $15 to $100 sweet spot
Price range
$9.59–$22.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #383 within Treats. It carries 444 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#383in Treats
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
444per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Dog Treat Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 23%
  • Brand 32%

Demand

Dog Treat Mix search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Dog Treat Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pupsicle mix33K/yr
  • woof pupsicle mix20K/yr
  • pupsicle treat mix6K/yr
  • dog treat mix6K/yr
  • popsicle mix3K/yr
  • woof mix4K/yr
  • woof treat mix2K/yr
  • dog biscuit mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Treat Mix

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Value For Money”
0.1%of orders come back
“Very expensive and NO RETURNS:”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Treat Mix questions

Answered from the same tracked data.