Dog Treat Dispensing Toy
FailDemand is soft, at -39.3% this quarter, so Dog Treat Dispensing Toy is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $67K/yr57K searches / yr
- 90-day growth
- -39.3%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 71 sellers
Flapen Score
Dog Treat Dispensing Toy against its category
The dotted line is the Pet Supplies average. Past it, Dog Treat Dispensing Toy is stronger. Inside it, weaker.
Market
The Dog Treat Dispensing Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Treat Dispensing Toy 57K times last year and spent an estimated $67K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -39.3%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $67Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- dog puzzle ball15K searches a year
02 · Price
A sale here is worth $14.60.
Listings sell for $14.60 on average, from $5.84 to $42.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.60 that is $0 to $1K a year per listing.
- Average price
- $14.60under the $15 to $100 sweet spot
- Price range
- $5.84–$42.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Toys. It carries 8,156 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #196in Toys
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 8,156per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Dog Treat Dispensing Toy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Starmark Bob-A-Lot Interactive Dog Pet Toy Large Yellow/Green/Purple
- Price
- $20.66
- Rating
- 4.4/5
- Reviews
- 35,015
- Age
- 17y ago

Starmark Treat Dispensing Bob-A-Lot Small Dog Interactive Feeder Toy
- Price
- $18.18
- Rating
- 4.4/5
- Reviews
- 35,015
- Age
- 15y ago

HIPPIH Dog Puzzle Toy 2 Pack Interactive Dog Toys for Treat Dispensing Durable Puppy Toys for Teething Dog Treat Ball for Teeth/Slow Feeder/IQ Training/Playing Blue-2.75 Green-3.14
- Price
- $9.33
- Rating
- 4.3/5
- Reviews
- 5,410
- Age
- 6y ago

Outward Hound by Nina Ottosson Treat Tumble Interactive Food-Dispensing Dog Puzzle Ball Level 1 Beginner Small 4.8
- Price
- $7.33
- Rating
- 4.2/5
- Reviews
- 7,656
- Age
- 9y ago

SCHITEC Dog Chew Toy for Large & Medium Dogs Rubber Treat Dispensing Toy for Aggressive Chewers Interactive Slow Feeder Tough Puzzle Toys Teeth Cleaning
- Price
- $11.62
- Rating
- 4.4/5
- Reviews
- 2,497
- Age
- 4y ago
Trending
estimated 90-day click momentum
Barkbox Pumpkin Prodigy Dog Toy | Treat-Dispensing Rubber Dog Toy for Aggressive Chewers | Durable Dog Chew Toy for Medium Dogs & Puppy Essentials
- Price
- $12.60
- Rating
- 4.2/5
- Reviews
- 7,478
- Age
- 1y ago

Reggie Forager Ball for Dogs | Interactive Treat Dispensing Dog Enrichment Toys | Reduces Boredom Stress & Hyperactivity | Snuffle Toys for Dogs | Durable & Washable Dog Puzzle Toy
- Price
- $26.83
- Rating
- 3.1/5
- Reviews
- 235
- Age
- 1y ago

Starmark Bob-A-Lot Interactive Dog Pet Toy Large Yellow/Green/Purple
- Price
- $20.66
- Rating
- 4.4/5
- Reviews
- 35,015
- Age
- 17y ago

Outward Hound by Nina Ottosson Treat Tumble Interactive Food-Dispensing Dog Puzzle Ball Level 1 Beginner Large 5.8
- Price
- $9.74
- Rating
- 4.2/5
- Reviews
- 2,366
- Age
- 9y ago

JW Pet HOL-ee Roller Dog Toy Puzzle Ball Natural Rubber Large (5.5 Inch Diameter) Blue
- Price
- $12.01
- Rating
- 4.3/5
- Reviews
- 9,959
- Age
- 1y ago
Newest
by launch date
Barkbox Pumpkin Prodigy Dog Toy | Treat-Dispensing Rubber Dog Toy for Aggressive Chewers | Durable Dog Chew Toy for Medium Dogs & Puppy Essentials
- Price
- $12.60
- Rating
- 4.2/5
- Reviews
- 7,478
- Age
- 1y ago

Reggie Forager Ball for Dogs | Interactive Treat Dispensing Dog Enrichment Toys | Reduces Boredom Stress & Hyperactivity | Snuffle Toys for Dogs | Durable & Washable Dog Puzzle Toy
- Price
- $26.83
- Rating
- 3.1/5
- Reviews
- 235
- Age
- 1y ago

JW Pet HOL-ee Roller Dog Toy Puzzle Ball Natural Rubber Large (5.5 Inch Diameter) Blue
- Price
- $12.01
- Rating
- 4.3/5
- Reviews
- 9,959
- Age
- 1y ago

BSISUERM Dog Puzzle Toy Adjustable Treat Dispensing Ball Food Dispenser Tough Slow Feeder Puppy Enrichment Training Toy Pet Interactive Chase Toys for Small Medium Large Dogs to Keep Them Busy Green
- Price
- $9.62
- Rating
- 4.2/5
- Reviews
- 1,828
- Age
- 2y ago

Outward Hound by Nina Ottosson Puzzle Bitez USA Made Dog Treats Peanut Butter Flavor Bite-Sized Training Reward and Interactive Puzzle Toy Treats 7.5oz
- Price
- $8.45
- Rating
- 4.2/5
- Reviews
- 680
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
71
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
15%
- Starmark45%
- Outward Hound16%
- HIPPIH7%
- SCHITEC6%
- BSISUERM6%
- Vital Essentials4%
- Open — no brand owns it (7 brands, 15%)
Demand
Dog Treat Dispensing Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Dog Treat Dispensing Toy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog puzzle ball15K/yr
- treat dispensing dog toys for chewers7K/yr
- bob a lot dog toy6K/yr
- treats for treat dispensing dog toys12K/yr
- treat dispensing dog toys for aggressive chewers8K/yr
- bob a lot6K/yr
- treat dispensing toys2K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Treat Dispensing Toy
We read the reviews and the return reasons for every product selling here.
“Didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Treat Dispensing Toy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









