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Dog Treat Ball

Maybe

Prices already span $6.28–$68.88, with room to position. But demand is soft, at -15.2% this quarter, so Dog Treat Ball is a Maybe.

Flapen Score
61
61 / 100
Top 12% of 3,978 Pet Supplies niches · +10 vs the category median of 51
Market size
$393K/yr400K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
40%top-5 click share · 21 brands · 90 sellers

Flapen Score

Dog Treat Ball against its category

The dotted line is the Pet Supplies average. Past it, Dog Treat Ball is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Treat Ball market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Treat Ball 400K times last year and spent an estimated $393K. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $393K a year.

Searches, last 12 months
400K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
5.7%
Market size, estimated
$393Ka year
Peak month
December2.5× the quietest month
Top search term
dog treat ball86K searches a year

02 · Price

A sale here is worth $17.35.

Listings sell for $17.35 on average, from $6.28 to $68.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $17.35 that is $4K to $9K a year per listing.

Average price
$17.35inside the $15 to $100 sweet spot
Price range
$6.28–$68.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #94 within Toys. It carries 6,620 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#94in Toys
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
6,620per listing
Listings tracked
38

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dog Treat Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

90

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

40%

Top 20: 80%

Open market

31%

  • Brand 131%
  • Brand 214%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Dog Treat Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Dog Treat Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog treat ball86K/yr
  • treat ball for dogs67K/yr
  • treat dispenser55K/yr
  • treat ball38K/yr
  • snoop dog toy32K/yr
  • dog puzzle ball15K/yr
  • dog treat ball dispenser12K/yr
  • dog treat balls13K/yr
  • dog food ball8K/yr
  • treat balls for dogs10K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Treat Ball

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Durability”
1.7%of orders come back
“Comes apart”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Treat Ball questions

Answered from the same tracked data.