Is dog training treats profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Launch it (56/100).

How competitive is the dog training treats niche?

13 brands and 68 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in dog training treats?

Top complaints mined from reviews: Smell, Size-Overall, Indigestion. The return rate is 0.0%.

When does demand for dog training treats peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the dog training treats niche?

Listings span $4.46–$16.57; the average listing price is $9.98 (sweet spot $15–$100). The average incumbent carries 8,751 reviews — the moat a new listing must climb.

dog training treats

Launch it

A $1.9M/yr market growing +1.8% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.9M

$1.9M/yr · 1.2M searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.98

avg listing price — sweet spot $15–$100

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,751.13

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$4.46–$16.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, dog training treats is a $1.9M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 73% of demand. Verdict: Launch it — 56/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

dog training treats market data

Units sold / yr: 150K–200K; avg 6,000–8,000/product
Revenue / yr: $1.5M–$2.0M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 16.2%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 117 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

18%

Buddy Biscuits22%
Pupford17%
Vital Essentials12%
Blue Buffalo12%
Amazon Basics10%
Zuke's9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top dog training treats search terms

training treats for dogs606K/yr -0.1%13.4% conv.
training treats221K/yr +8.6%12.2% conv.
puppy treats for small puppies62K/yr -15.6%6.3% conv.
training dog treats36K/yr +3.1%11.1% conv.
dog training treats small dogs32K/yr -5.6%10.8% conv.
small dog training treats30K/yr +16.6%9.3% conv.
tiny dog treats30K/yr +1.4%6.1% conv.
soft puppy treats24K/yr +1.6%7.0% conv.
soft training treats for dogs18K/yr +19.7%6.1% conv.
training treats for small dogs19K/yr -0.8%11.2% conv.

All search terms

Top dog training treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Buddy Biscuits Trainers Training Bites Soft & Chewy Dog Treats Bacon 10 oz. Pouch

Buddy Biscuits$6.314.6★11,762 rev

Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag

Vital Essentials$5.834.6★7,896 rev

Amazon Basics Chicken Flavor Training Treats for Dogs 2 lb. Bag (32 oz) (Previously Wag)

Amazon Basics$15.574.5★11,418 rev

Pupford Freeze Dried Training Treats for Dogs & Puppies 475+ Three Ingredient Bites (Beef Liver 4 oz)

Pupford$16.574.6★8,062 rev

Zukes Mini Naturals Dog Training Treats for Dogs Pet Treats Made with Real Peanut Butter- 16 oz. Bag

Zuke's$14.184.7★6,581 rev

Newest

by launch date

Jinx Beef Dog Training Treats - Healthy All-Natural Mini Bite-Sized Dog Treats for Training with Grass-Fed Beef - Pet Products for All Dogs (Puppies Adults & Seniors) - 16oz

Jinx$13.711,152 rev

8mo ago

Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz

Shameless Pets$5.45982 rev

11mo ago

Pupford Soft & Chewy Training Treats for Dogs & Puppies (Chicken 5 oz)

Pupford$9.911,082 rev

1y ago

Jinx Beef Dog Training Treats - Healthy All-Natural Mini Bite-Sized Dog Treats for Training with Grass-Fed Beef - Pet Products for All Dogs (Puppies Adults & Seniors) - 4oz

Jinx$5.311,152 rev

1y ago

Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag

Vital Essentials$5.837,896 rev

3y ago

What buyers say about dog training treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly36%

“Dog approved”

Size-Overall8%

“the size is convenient”

Taste-Overall8%

“My dogs love these treats”

Value For Money7%

“reasonable price”

Soft Feel6%

“The texture is soft”

Quality-Overall5%

“Good quality for your dog”

Smell4%

“The scent seems fresh”

Flavor3%

“natural flavors”

Ingredients-Overall3%

“Clean ingredients”

Ease Of Chewing/Swallowing3%

“Very chewable”

What buyers complain about

Smell18%

“Smell bad”

Size-Overall12%

“Really small”

Indigestion7%

“Caused upset stomach”

Hard Feel7%

“it was not soft”

Value For Money6%

“Too expensive”

Ease Of Chewing/Swallowing4%

“Chews”

Quality-Overall4%

“Low Quality”

Allergies3%

“Product maybe causing allergies”

Flavor2%

“Not Bacon Flavored”

Moist/Dry2%

“Dry old”

Top return reasons

Size-Overall20%

Smell14%

Flavor10%

Hard Feel9%

Ease Of Chewing/Swallowing7%

Advertised Vs Actual Product5%

Indigestion5%

Ingredients-Overall5%

Certifications3%

Value For Money3%

Common questions

Is dog training treats profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Launch it (56/100).
How competitive is the dog training treats niche?: 13 brands and 68 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in dog training treats?: Top complaints mined from reviews: Smell, Size-Overall, Indigestion. The return rate is 0.0%.
When does demand for dog training treats peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the dog training treats niche?: Listings span $4.46–$16.57; the average listing price is $9.98 (sweet spot $15–$100). The average incumbent carries 8,751 reviews — the moat a new listing must climb.