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Dog Training Treats

Maybe

An estimated 0.0% of orders come back. But prices span $4.46–$16.57, mostly outside the sweet spot, so Dog Training Treats is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$1.9M/yr1.2M searches / yr
90-day growth
+1.8%search demand this quarter
Competition
56%top-5 click share · 13 brands · 68 sellers

Flapen Score

Dog Training Treats against its category

The dotted line is the Pet Supplies average. Past it, Dog Training Treats is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Training Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Training Treats 1.2M times last year and spent an estimated $1.9M. The top 5 brands take 73% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
16.2%
Market size, estimated
$1.9Ma year
Peak month
March1.4× the quietest month
Top search term
training treats for dogs606K searches a year

02 · Price

A sale here is worth $9.98.

Listings sell for $9.98 on average, from $4.46 to $16.57. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $9.98 that is $60K to $80K a year per listing.

Average price
$9.98under the $15 to $100 sweet spot
Price range
$4.46–$16.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
$60K–$80K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Treats. It carries 8,751 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in Treats
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
8,751per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Dog Training Treats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

$0$94K$189K$283K$378K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

68

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 95%

Open market

18%

  • Buddy Biscuits22%
  • Pupford17%
  • Vital Essentials12%
  • Blue Buffalo12%
  • Amazon Basics10%
  • Zuke's9%

Demand

Dog Training Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Training Treats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • training treats for dogs606K/yr
  • training treats221K/yr
  • puppy treats for small puppies62K/yr
  • training dog treats36K/yr
  • dog training treats small dogs32K/yr
  • small dog training treats30K/yr
  • tiny dog treats30K/yr
  • soft puppy treats24K/yr
  • soft training treats for dogs18K/yr
  • training treats for small dogs19K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Training Treats

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smell bad”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Training Treats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data