Dog Training Toy
FailThe top 5 brands take 98% of clicks, so Dog Training Toy is a Fail.
- Flapen Score
- 39 / 100Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 5139
- Market size
- $56K/yr80K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 49%top-5 click share · 6 brands · 56 sellers
Flapen Score
Dog Training Toy against its category
The dotted line is the Pet Supplies average. Past it, Dog Training Toy is stronger. Inside it, weaker.
Market
The Dog Training Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Training Toy 80K times last year and spent an estimated $56K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $56Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- chew king22K searches a year
02 · Price
A sale here is worth $12.00.
Listings sell for $12.00 on average, from $6.23 to $34.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.00 that is $1K to $3K a year per listing.
- Average price
- $12.00under the $15 to $100 sweet spot
- Price range
- $6.23–$34.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #164 within Toys. It carries 16,296 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #164in Toys
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 16,296per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Dog Training Toy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KONG Extreme Dog Toy - Fetch & Chew Toy - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time Most Durable Natural Rubber Material - for Power Chewers - for Large Dogs
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 32,742
- Age
- 22y ago

Chew King by Mammoth Premium Treat Dispensing Dog Toy Durable Natural Rubber Chew Toy Safety Air Vent Interactive Enrichment Toy for Aggressive Chewers Large Pack of 2- Teal
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 9,168
- Age
- 8y ago

KONG Senior - Dog Toy with Gentle Natural Rubber - Durable Dog Toy for Older Dogs - Use Treats with Stuffable Chew Toy - Treat Toy for Chewing & Fetching - for Medium Dogs
- Price
- $10.81
- Rating
- 4.6/5
- Reviews
- 14,002
- Age
- 18y ago

Chew King by Mammoth Premium Treat Dispensing Dog Toy Durable Natural Rubber Chew Toy Safety Air Vent Interactive Enrichment Toy for Aggressive Chewers XL - For Dogs 40-75lbs - Pack of 2 - Teal
- Price
- $14.30
- Rating
- 4.6/5
- Reviews
- 9,168
- Age
- 8y ago

KONG Extreme Dog Toy - Fetch & Chew Toy - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time Most Durable Natural Rubber Material - for Power Chewers - for Small Dogs
- Price
- $8.81
- Rating
- 4.3/5
- Reviews
- 5,443
- Age
- 19y ago
Trending
estimated 90-day click momentum
Chew King by Mammoth Premium Treat Dog Toy Extremely Durable Natural Rubber Toy Bacon Flavored Dog Treater Large - Orange
- Price
- $9.80
- Rating
- 4.6/5
- Reviews
- 9,168
- Age
- 3y ago

KONG Puppy - Natural Teething Rubber Chew Toy for Dogs - Stuffable Dog Toy for Extended Playtime - Chew & Fetch Toy for Puppies - for XS Puppies - Pink
- Price
- $6.23
- Rating
- 4.6/5
- Reviews
- 52,783
- Age
- 4y ago

Chew King by Mammoth Premium Treat Dispensing Dog Toy Durable Natural Rubber Chew Toy Safety Air Vent Interactive Enrichment Toy for Aggressive Chewers Large Pack of 2- Teal
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 9,168
- Age
- 8y ago

Chew King Supreme Durable Rubber Dog Toy for Aggressive Chewers Treat-Dispensing Heavy-Duty Chew Toy with Safety Air Vent Interactive Dog Toy for Training & Enrichment Large 4.1 x 3.1
- Price
- $8.47
- Rating
- 4.3/5
- Reviews
- 501
- Age
- 1y ago

Outward Hound Double-Tuff Stuffable Dog Toy Large 5-Inch Green - Treat Dispensing Chew Ball for Medium to Large Dogs Interactive Puzzle for Enrichment & Slow Feeding
- Price
- $7.14
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 2y ago
Newest
by launch date
Chew King Supreme Durable Rubber Dog Toy for Aggressive Chewers Treat-Dispensing Heavy-Duty Chew Toy with Safety Air Vent Interactive Dog Toy for Training & Enrichment Large 4.1 x 3.1
- Price
- $8.47
- Rating
- 4.3/5
- Reviews
- 501
- Age
- 1y ago

Outward Hound Double-Tuff Stuffable Dog Toy Large 5-Inch Green - Treat Dispensing Chew Ball for Medium to Large Dogs Interactive Puzzle for Enrichment & Slow Feeding
- Price
- $7.14
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 2y ago

Amazon Basics Interactive Durable Natural Rubber Dog Treat Dispensing Enrichment Chew Toy for Dogs Tough Chew Toy for Heavy Chompers Large Multi Color 2-Pack
- Price
- $11.73
- Rating
- 4.5/5
- Reviews
- 2,380
- Age
- 3y ago

Chew King by Mammoth Premium Treat Dog Toy Extremely Durable Natural Rubber Toy Bacon Flavored Dog Treater Large - Orange
- Price
- $9.80
- Rating
- 4.6/5
- Reviews
- 9,168
- Age
- 3y ago

Chew King by Mammoth Bacon Flavor Rubber Bone
- Price
- $11.66
- Rating
- 4.5/5
- Reviews
- 576
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
56
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 88%
Open market
0%
- KONG51%
- Chew King42%
- PetSafe2%
- Amazon Basics2%
- Nylabone2%
- Outward Hound2%
- Open — no brand owns it (0%)
Demand
Dog Training Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Dog Training Toy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chew king22K/yr
- stuffable dog toy21K/yr
- black kong17K/yr
- chew king dog toys5K/yr
- kong senior4K/yr
- fillable dog toy4K/yr
- kong extreme xl4K/yr
- kong senior dog toys3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Training Toy
We read the reviews and the return reasons for every product selling here.
“broken 3 of these in half”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Training Toy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









