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Dog Training Leash

Fail

The average product has 20,239 reviews to catch up to, so Dog Training Leash is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$144K/yr446K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
42%top-5 click share · 20 brands · 46 sellers

Flapen Score

Dog Training Leash against its category

The dotted line is the Pet Supplies average. Past it, Dog Training Leash is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Training Leash market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Training Leash 446K times last year and spent an estimated $144K. The top 5 brands take 68% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
446K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
2.7%
Market size, estimated
$144Ka year
Peak month
September1.3× the quietest month
Top search term
training leash for dogs72K searches a year

02 · Price

A sale here is worth $11.84.

Listings sell for $11.84 on average, from $4.19 to $35.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.84 that is $3K to $6K a year per listing.

Average price
$11.84under the $15 to $100 sweet spot
Price range
$4.19–$35.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #66 within Collars, Harnesses & Leashes. It carries 20,239 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#66in Collars, Harnesses & Leashes
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
20,239per listing
Listings tracked
40

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Dog Training Leash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

46

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

28%

  • Brand 129%
  • Brand 218%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Dog Training Leash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dog Training Leash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • training leash for dogs72K/yr
  • dog training leash85K/yr
  • training leash69K/yr
  • puppy training leash21K/yr
  • dog leads for walking23K/yr
  • training leash for puppies22K/yr
  • dog training leashes17K/yr
  • training dog leash16K/yr
  • cesar millan slip lead leash17K/yr
  • dog training lead15K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Training Leash

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
2.7%of orders come back
“Does not last”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Training Leash questions

Answered from the same tracked data.