Dog Training & Behavior Aids

Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.

Searches, last 12 months

770K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

2.4%

Market size, estimated

$278Ka year

Peak month

August1.7× the quietest month

Top search term

puppy training180K searches a year

Listings sell for $15.01 on average, from $4.61 to $39.16. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $15.01 that is $4K to $8K a year per listing.

Average price

$15.01inside the $15 to $100 sweet spot

Price range

$4.61–$39.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.9%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #36 within Training & Behavior Aids. It carries 11,553 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#36in Training & Behavior Aids

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

11,553per listing

Listings tracked

49

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months