dog toothpaste peanut butter
Skip itPrices mostly outside the sweet spot ($4.61–$13.47) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$109K$109K/yr · 74K searches
Review moat
Bad7,337.46avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.35avg listing price — sweet spot $15–$100
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$4.61–$13.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, dog toothpaste peanut butter is a $109K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
dog toothpaste peanut butter market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $104K–$125K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 17.6%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 1.1%
- Avg brand age
- 79 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
45
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Arm & Hammer88%
- Petrodex3%
- Virbac3%
- Vets Preferred2%
- TropiClean2%
- Nylabone2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 32 weeks — -11.8% search growth over the last 90 days.Top dog toothpaste peanut butter search terms
- arm and hammer dog toothpaste33K/yr
- dog toothpaste peanut butter11K/yr
- dog toothpaste arm and hammer7K/yr
- peanut butter dog toothpaste6K/yr
- arm and hammer toothpaste for dogs4K/yr
- arm & hammer dog toothpaste3K/yr
- dog toothpaste peanut butter flavor4K/yr
- peanut butter toothpaste dogs3K/yr
- arm and hammer toothpaste dog2K/yr
Top dog toothpaste peanut butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arm & Hammer Complete Care Enzymatic Dog Toothpaste with Baking Soda and Calcium Fluoride-Free Chicken Flavor for Plaque Tartar and Fresh Breath 6.2 Oz Value Size
Arm & Hammer$6.864.4★7,712 rev
Arm & Hammer Complete Care Enzymatic Dog Toothpaste Peanut Butter Flavor Baking Soda and Calcium Enzymatic Tartar Control Formula Non-Toxic Fluoride Free 6.2 Oz
Arm & Hammer$6.584.5★4,118 rev
Arm & Hammer for Pets Fresh Breath Enzymatic Dog Toothpaste Vanilla Ginger Flavor Baking Soda Dental Gel Eliminates Bad Breath Safe Puppies Adult Dogs Daily Use 2.5 OZ Single at Home Dental Care
Arm & Hammer$7.474.6★7,191 rev
Arm & Hammer for Pets Tartar Control Dog Dental Care Kit Banana Mint Flavor Toothpaste with Baking Soda Double-Sided Toothbrush and Finger Brush Included 2.5 Oz 3-Piece
Arm & Hammer$10.094.5★8,481 rev
Arm & Hammer for Pets Tartar Control Enzymatic Dog Toothpaste Reduces Plaque & Tartar Buildup Infused with Baking Soda Safe for All Dogs and Puppies Beef Flavor 2.5 Oz
Arm & Hammer$7.104.4★4,738 rev
Newest
by launch date
TropiClean Fresh Breath - Dog Toothpaste - Dog Teeth Cleaning Peanut Butter & Honey Flavor - Freshens Breath and Cleans Teeth - 2oz
TropiClean$12.7572 rev
Arm & Hammer Complete Care Enzymatic Dog Toothpaste with Baking Soda and Calcium Fluoride-Free Chicken Flavor for Plaque Tartar and Fresh Breath 6.2 Oz Value Size
Arm & Hammer$6.867,712 rev
Arm & Hammer Complete Care Enzymatic Dog Toothpaste Peanut Butter Flavor Baking Soda and Calcium Enzymatic Tartar Control Formula Non-Toxic Fluoride Free 6.2 Oz
Arm & Hammer$6.584,118 rev
Arm & Hammer Complete Care Dog Dental Kit Enzymatic Toothpaste 2.5 OZ Chicken Flavor Toothbrush Finger Brush Tartar Baking Soda Formula
Arm & Hammer$6.633,158 rev
Vets Preferred Dog Enzymatic Toothpaste Safe and Natural Dog Oral Care Toothpaste Freshens Breath Fights Plaque and Reduces Tatar Tasty Peanut Butter Flavor 3 Oz
Vets Preferred$13.47800 rev
Trending
90-day click momentumTropiClean Fresh Breath - Dog Toothpaste - Dog Teeth Cleaning Peanut Butter & Honey Flavor - Freshens Breath and Cleans Teeth - 2oz
TropiClean$12.754.3★
Arm & Hammer Complete Care Dog Dental Kit Enzymatic Toothpaste 2.5 OZ Chicken Flavor Toothbrush Finger Brush Tartar Baking Soda Formula
Arm & Hammer$6.634.5★
Arm & Hammer Complete Care Enzymatic Dog Toothpaste Peanut Butter Flavor Baking Soda and Calcium Enzymatic Tartar Control Formula Non-Toxic Fluoride Free 6.2 Oz
Arm & Hammer$6.584.5★
Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz
Virbac$11.214.6★
Arm & Hammer for Pets Tartar Control Enzymatic Dog Toothpaste Reduces Plaque & Tartar Buildup Infused with Baking Soda Safe for All Dogs and Puppies Beef Flavor 2.5 Oz
Arm & Hammer$7.104.4★
What buyers say about dog toothpaste peanut butter
What buyers praise and complain about, mined from review topics.What buyers love
“Dog Approved”
“My dog really likes the flavour of this”
“My dogs love the taste”
“Helped my dogs breath”
“Great product”
“his breath smells clean”
“Great value”
“Easy to use”
“It helps clean the teeth”
“As expected”
What buyers complain about
“Awful smell”
“It tasted horrible”
“Was giving my dog diarrhea”
“My pup did not like the supposed chicken flavor”
“Didnt work on my puppies breath”
“The idea that all chemicals are bad is not helpful”
“it barely works”
“Dog hates it finger brush too big”
“Not cheap”
“Made it super difficult to use”
Top return reasons
Common questions
- Is dog toothpaste peanut butter profitable to sell on Amazon United States?
- The niche generates $109K/yr across 13 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the dog toothpaste peanut butter niche?
- 6 brands and 45 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in dog toothpaste peanut butter?
- Top complaints mined from reviews: Smell, Taste-Overall, Indigestion. The return rate is 0.4%.
- What does it cost to enter the dog toothpaste peanut butter niche?
- Listings span $4.61–$13.47; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 7,337 reviews — the moat a new listing must climb.