Dog Toothpaste

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

17.7%

Market size, estimated

$4.6Ma year

Peak month

January1.3× the quietest month

Top search term

dog toothpaste1.4M searches a year

Listings sell for $10.34 on average, from $6.58 to $16.11. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At $10.34 that is $259K to $310K a year per listing.

Average price

$10.34under the $15 to $100 sweet spot

Price range

$6.58–$16.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

25,000–30,000

Revenue per listing a year

$259K–$310K

Returns

0.5%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #6 within Health Supplies. It carries 15,884 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#6in Health Supplies

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

15,884per listing

Listings tracked

11

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months