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Dog Teddy Bear

Fail

The top 5 brands take 100% of clicks, so Dog Teddy Bear is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$244K/yr241K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
59%top-5 click share · 5 brands · 81 sellers

Flapen Score

Dog Teddy Bear against its category

The dotted line is the Pet Supplies average. Past it, Dog Teddy Bear is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Teddy Bear market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Teddy Bear 241K times last year and spent an estimated $244K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
5.9%
Market size, estimated
$244Ka year
Peak month
December3.8× the quietest month
Top search term
kong knots dog toys31K searches a year

02 · Price

A sale here is worth $17.22.

Listings sell for $17.22 on average, from $6.82 to $42.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.22 that is $2K to $4K a year per listing.

Average price
$17.22inside the $15 to $100 sweet spot
Price range
$6.82–$42.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

23% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #153 within Toys. It carries 8,636 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
73%
Out of stock, average day
3.5%
Average rank
#153in Toys
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
8,636per listing
Listings tracked
26

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dog Teddy Bear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

0%

  • Brand 192%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Dog Teddy Bear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Dog Teddy Bear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kong knots dog toys31K/yr
  • kong rope dog toys23K/yr
  • kong knots22K/yr
  • kong bear19K/yr
  • bear dog toy16K/yr
  • kong wild knots dog toys15K/yr
  • kong bear dog toy12K/yr
  • dog teddy bear12K/yr
  • teddy bear dog toy12K/yr
  • kong rope toy7K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Teddy Bear

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Durability”
50%of negative reviews mention “Durability”
1.4%of orders come back
“Did not last an hour”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Teddy Bear questions

Answered from the same tracked data.