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Dog Tags Engraved for Pets

Maybe

An estimated 0.0% of orders come back. But prices span $4.01–$11.16, mostly outside the sweet spot, so Dog Tags Engraved for Pets is a Maybe.

Flapen Score
52
52 / 100
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size
$2.3M/yr7.0M searches / yr
90-day growth
-0.4%search demand this quarter
Competition
50%top-5 click share · 16 brands · 18 sellers

Flapen Score

Dog Tags Engraved for Pets against its category

The dotted line is the Pet Supplies average. Past it, Dog Tags Engraved for Pets is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Tags Engraved for Pets market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Tags Engraved for Pets 7.0M times last year and spent an estimated $2.3M. The top 5 brands take 67% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 7.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
7.0M
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
3.8%
Market size, estimated
$2.3Ma year
Peak month
July1.2× the quietest month
Top search term
dog tags personalized1.8M searches a year

02 · Price

A sale here is worth $8.70.

Listings sell for $8.70 on average, from $4.01 to $11.16. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $8.70 that is $52K to $70K a year per listing.

Average price
$8.70under the $15 to $100 sweet spot
Price range
$4.01–$11.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$52K–$70K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Collars, Harnesses & Leashes. It carries 20,021 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
21%
Out of stock, average day
0.0%
Average rank
#16in Collars, Harnesses & Leashes
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
20,021per listing
Listings tracked
28

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dog Tags Engraved for Pets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

18

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

29%

  • Brand 132%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Dog Tags Engraved for Pets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dog Tags Engraved for Pets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog tags personalized1.8M/yr
  • dog tag1.4M/yr
  • dog tags617K/yr
  • dog tags personalized for pets631K/yr
  • dog name tag332K/yr
  • dog name tags personalized358K/yr
  • dog id tags313K/yr
  • personalized dog tags257K/yr
  • custom dog tags199K/yr
  • cat tag160K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Tags Engraved for Pets

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“these are small dogs”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Tags Engraved for Pets questions

Answered from the same tracked data.