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Dog Sunscreen

Pass

Dog Sunscreen scores 67 out of 100, a Pass. Shoppers spend an estimated $285K a year here, search demand grew +183.1% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 3,978 Pet Supplies niches · +16 vs the category median of 51
Market size
$285K/yr219K searches / yr
90-day growth
+183.1%search demand this quarter
Competition
65%top-5 click share · 12 brands · 18 sellers

Flapen Score

Dog Sunscreen against its category

The dotted line is the Pet Supplies average. Past it, Dog Sunscreen is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Sunscreen 219K times last year and spent an estimated $285K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +183.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
+183.1%
Conversion, latest week
8.3%
Market size, estimated
$285Ka year
Peak month
June15.5× the quietest month
Top search term
dog sunscreen131K searches a year

02 · Price

A sale here is worth $15.77.

Listings sell for $15.77 on average, from $7.70 to $33.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $15.77 that is $16K to $20K a year per listing.

Average price
$15.77inside the $15 to $100 sweet spot
Price range
$7.70–$33.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #324 within Grooming. It carries 1,020 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
4.8%
Average rank
#324in Grooming
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,020per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Dog Sunscreen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$29K$43K$57K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

18

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

23%

  • Gentle Creatures18%
  • Emmy's Best14%
  • My Dog Nose It12%
  • GJYC PET12%
  • Warren London11%
  • Bodhi Dog10%

Demand

Dog Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.5×

Search terms

Top Dog Sunscreen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog sunscreen131K/yr
  • sunscreen for dogs22K/yr
  • dog sunscreen for white dogs13K/yr
  • dog sunblock6K/yr
  • dog sun screen5K/yr
  • pet sunscreen5K/yr
  • dog sunscreen for nose5K/yr
  • dog safe sunscreen5K/yr
  • epi pet k9 sunscreen for dogs4K/yr
  • dog nose sunscreen5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Sunscreen

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dog Sunscreen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data