dog sunscreen
Worth a lookShows demand growing +183.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+183.1%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.77avg listing price — sweet spot $15–$100
Price range
Good$7.70–$33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,019.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$285K$285K/yr · 219K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, dog sunscreen is a $285K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
dog sunscreen market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $237K–$315K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 8.3%
- Avg BSR
- #324
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 89%
- Out of stock
- 4.8%
- Avg brand age
- 56 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
18
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
23%
- Gentle Creatures18%
- Emmy's Best14%
- My Dog Nose It12%
- GJYC PET12%
- Warren London11%
- Bodhi Dog10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +183.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.5×
Top dog sunscreen search terms
- dog sunscreen131K/yr
- sunscreen for dogs22K/yr
- dog sunscreen for white dogs13K/yr
- dog sunblock6K/yr
- dog sun screen5K/yr
- pet sunscreen5K/yr
- dog sunscreen for nose5K/yr
- dog safe sunscreen5K/yr
- epi pet k9 sunscreen for dogs4K/yr
- dog nose sunscreen5K/yr
Top dog sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gentle Creatures Dog Sunscreen - SPF 30+ With Skin Moisturizing Vitamin E and Olive Oil - No Zinc Oxide Safe for All Dogs and Cats - Dog Beach Accessories Dog Camping Gear Sunscreen for White Dogs
Gentle Creatures$16.384.6★428 rev
EBPP Dog Sunscreen Sun Skin Protector Spray 8 fl oz - Safe for All Breeds with No Zinc Oxide - Pet Protection and Moisturizer for Skin Coat Nose Ears
Emmy's Best$16.514.4★1,898 rev
Warren London Dog Sunscreen Spray Protection with Aloe Vera I Dog Skin Soother I Puppy Sunblock I Made in USA- 4oz
Warren London$13.954.5★1,192 rev
My Dog Nose It Moisturizing Sun Protection Balm for Dogs Noses - Protect Your Dog from Harmful UVA/UVB Rays .5 Ounce
My Dog Nose It$12.844.5★2,040 rev
Bodhi Dog Sunscreen SPF 30+ Moisturizing Pet Sun Spray - Safe for Dogs Cats & Horses - Natural Protection for Skin Coat Nose Ears - Made in USA (8 Fl Oz)
Bodhi Dog$16.134.4★2,406 rev
Newest
by launch date
Divine Canine Dog Sunscreen Spray - SPF 30 Water Resistant - 3.4 Fl Oz
Divine Canine$15.82179 rev
SPF 25 Dog Sunscreen Spray Oil-Based UV Defense for Dogs Water-Resistant Sweat-Proof Sun Protection for Outdoor Adventures No Added Fragrance 2.7 fl. oz
GJYC PET$12.5710 rev
Dog Nose Sunscreen Balm SPF 25 Natural Lick-Safe Sun Protection with Shea Butter & Sea Buckthorn Moisturizes & Shields Sensitive Noses Fragrance-Free
GJYC PET$7.70102 rev
Dog Nose Sun Protector Balm - SPF25+ Snout Sunscreen for Pups Shea Butter & Coconut Oil Moisturizer Formula Protects & Against Dry Cracked Sensitive Noses
GJYC PET$8.0679 rev
Handy Hound SnoutScreen Dog Sunscreen Balm for Nose & Paws - Lick-Safe Natural Sun Protection No Zinc Oxide Soothes Dry Cracked Skin Made in USA for Pink Noses & Light-Coated Dogs 1 oz
Handy Hound$12.16659 rev
Trending
90-day click momentum
Banana Boat Nose Paw & Elbow 3-in-1 Sun Balm Sun Protector for Dogs 1.37 oz.
Banana Boat$8.454.4★
Divine Canine Dog Sunscreen Spray - SPF 30 Water Resistant - 3.4 Fl Oz
Divine Canine$15.824.4★
Epi-Pet K-9 Care Sunscreen Paws to Tail Protection Prevents Sunburns on Dogs and Horses Sun Protector Spray SPF 30+ Non-Greasy/Oily Solution 3.5 oz
Epi-Pet$17.504.4★
Warren London Dog Sunscreen Spray Protection with Aloe Vera I Dog Skin Soother I Puppy Sunblock I Made in USA- 4oz
Warren London$13.954.5★
My Dog Nose It Moisturizing Sun Protection Balm for Dogs Noses - Protect Your Dog from Harmful UVA/UVB Rays (2.75oz)
My Dog Nose It$33.764.5★
What buyers say about dog sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use bottle”
“Great Product”
“it's super effective”
“This sunscreen actually smelled amazing”
“No irritation, nice smell and helps him from getting more sun spots and turning pink”
“Easy to apply”
“The price is right”
“As expected, would buy again”
“The product is good for moisturizing the cats”
“We bought this just as a bit of protection from the Alabama sun in the summer”
What buyers complain about
“Smaller than expected”
“Really outrageously priced”
“The push up feature is not great”
“It's kinda difficult to get on my dog he doesn't hold still well”
“Bad sprayer, unusuable product”
“Not long lasting”
“It is a very thick formula”
“Misleading listing”
“Add my dogs nose more dry”
“My pup has a bald spot on him from an accident when he was stray so his skin is exposed all the time on his back”
Top return reasons
Common questions
- Is dog sunscreen profitable to sell on Amazon United States?
- The niche generates $285K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +183.1%. Flapen's verdict: Worth a look (67/100).
- How competitive is the dog sunscreen niche?
- 12 brands and 18 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in dog sunscreen?
- Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 1.1%.
- When does demand for dog sunscreen peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.5× the quietest.
- What does it cost to enter the dog sunscreen niche?
- Listings span $7.70–$33.98; the average listing price is $15.77 (sweet spot $15–$100). The average incumbent carries 1,020 reviews — the moat a new listing must climb.