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Dog Stool

Maybe

The top 5 brands take only 38% of clicks. But an estimated 8.2% of orders come back, so Dog Stool is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$78K/yr57K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
32%top-5 click share · 45 brands · 55 sellers

Flapen Score

Dog Stool against its category

The dotted line is the Pet Supplies average. Past it, Dog Stool is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Stool market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Stool 57K times last year and spent an estimated $78K. The top 5 brands take 38% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
2.9%
Market size, estimated
$78Ka year
Peak month
May1.6× the quietest month
Top search term
2 step dog stairs18K searches a year

02 · Price

A sale here is worth $46.67.

Listings sell for $46.67 on average, from $18.76 to $121.64. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.67 that is $0 to $5K a year per listing.

Average price
$46.67inside the $15 to $100 sweet spot
Price range
$18.76–$121.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #59 within Beds & Furniture. It carries 4,696 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
3.2%
Average rank
#59in Beds & Furniture
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
4,696per listing
Listings tracked
64

04 · Newcomers

18 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
18Amazon's first-year sales bar
Average brand age
24 months

Products

Top Dog Stool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

55

Top-5 brand share

38%

Top 20: 81%

Top-5 click share

32%

Top 20: 63%

Open market

57%

  • Brand 19%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Dog Stool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Dog Stool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2 step dog stairs18K/yr
  • folding steps for dogs9K/yr
  • collapsible stairs for dogs5K/yr
  • folding stairs for dogs7K/yr
  • collapsible steps for dogs5K/yr
  • dog stairs plastic4K/yr
  • 2 step dog stairs for small dogs6K/yr
  • 2-step dog stairs4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Stool

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Strength”
14%of negative reviews mention “Size-Overall”
8.2%of orders come back
“Very small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Stool questions

Answered from the same tracked data.