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Dog Sticks

Maybe

An estimated 0.1% of orders come back. But the average product has 9,227 reviews to catch up to, so Dog Sticks is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 51
Market size
$178K/yr118K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
23%top-5 click share · 45 brands · 185 sellers

Flapen Score

Dog Sticks against its category

The dotted line is the Pet Supplies average. Past it, Dog Sticks is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Sticks 118K times last year and spent an estimated $178K. The top 5 brands take 42% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
12.1%
Market size, estimated
$178Ka year
Peak month
December1.4× the quietest month
Top search term
dog sticks39K searches a year

02 · Price

A sale here is worth $12.38.

Listings sell for $12.38 on average, from $4.15 to $29.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $12.38 that is $1K to $3K a year per listing.

Average price
$12.38under the $15 to $100 sweet spot
Price range
$4.15–$29.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Treats. It carries 9,227 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
0.0%
Average rank
#82in Treats
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
9,227per listing
Listings tracked
86

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Dog Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

185

Top-5 brand share

42%

Top 20: 82%

Top-5 click share

23%

Top 20: 54%

Open market

54%

  • Brand 114%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Dog Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.4×

Search terms

Top Dog Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog sticks39K/yr
  • small dog chews20K/yr
  • chew sticks15K/yr
  • natural chews for dogs10K/yr
  • chew stick6K/yr
  • dog natural chews6K/yr
  • chew treats for small dogs6K/yr
  • small dog chew6K/yr
  • non rawhide dog treats5K/yr
  • rawhide alternative dog chews long lasting3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Sticks

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Pet Friendly”
14%of negative reviews mention “Durability”
0.1%of orders come back
“Break easily”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Sticks questions

Answered from the same tracked data.