Skip to content

Dog Stick Toy

Fail

The top 5 brands take 93% of clicks, so Dog Stick Toy is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$143K/yr180K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
67%top-5 click share · 10 brands · 72 sellers

Flapen Score

Dog Stick Toy against its category

The dotted line is the Pet Supplies average. Past it, Dog Stick Toy is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Stick Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Stick Toy 180K times last year and spent an estimated $143K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
7.2%
Market size, estimated
$143Ka year
Top search term
dog stick toy24K searches a year

02 · Price

A sale here is worth $11.00.

Listings sell for $11.00 on average, from $4.15 to $24.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.00 that is $6K to $8K a year per listing.

Average price
$11.00under the $15 to $100 sweet spot
Price range
$4.15–$24.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$8K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #167 within Toys. It carries 7,665 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#167in Toys
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
7,665per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Dog Stick Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

72

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

5%

  • Brand 172%
  • Brand 27%
  • Brand 37%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Dog Stick Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '25SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 4.0× · 11 of 12 months tracked

Search terms

Top Dog Stick Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog stick toy24K/yr
  • wood dog chew15K/yr
  • dogwood dog chew14K/yr
  • dog wood chew stick12K/yr
  • wood chews for dogs11K/yr
  • dog toy stick11K/yr
  • petstages12K/yr
  • stick dog toy10K/yr
  • pupstages dogwood dog chew toy3K/yr
  • pupstages3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Stick Toy

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Pet Friendly”
22%of negative reviews mention “Durability”
0.6%of orders come back
“Not Durable”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Stick Toy questions

Answered from the same tracked data.