Dog Spray Self Defense

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $291K a year.

Searches, last 12 months

296K

Growth, 90 days vs prior 90

+33.5%

Conversion, latest week

7.0%

Market size, estimated

$291Ka year

Peak month

April16.0× the quietest month

Top search term

dog spray self defense64K searches a year

Listings sell for $14.10 on average, from $9.14 to $20.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $14.10 that is $14K to $18K a year per listing.

Average price

$14.10under the $15 to $100 sweet spot

Price range

$9.14–$20.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$14K–$18K

Returns

0.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Training & Behavior Aids. It carries 13,691 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#24in Training & Behavior Aids

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

13,691per listing

Listings tracked

10

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

66 months