Dog Skin Care
FailShoppers spend an estimated $26K a year here, so Dog Skin Care is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $26K/yr43K searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 49%top-5 click share · 17 brands · 65 sellers
Flapen Score
Dog Skin Care against its category
The dotted line is the Pet Supplies average. Past it, Dog Skin Care is stronger. Inside it, weaker.
Market
The Dog Skin Care market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Skin Care 43K times last year and spent an estimated $26K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $26Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- dog skin care19K searches a year
02 · Price
A sale here is worth $16.45.
Listings sell for $16.45 on average, from $4.75 to $35.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.45 that is $0 to $2K a year per listing.
- Average price
- $16.45inside the $15 to $100 sweet spot
- Price range
- $4.75–$35.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #16 within Health Supplies. It carries 20,139 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #16in Health Supplies
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 20,139per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Dog Skin Care products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
65
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
32%
- Brand 120%
- Brand 216%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Dog Skin Care search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Dog Skin Care search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog skin care19K/yr
- skin care for dogs6K/yr
- dog dry skin relief8K/yr
- dry flaky dog skin7K/yr
- dry skin on dogs2K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Skin Care
We read the reviews and the return reasons for every product selling here.
“Allergic Reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Skin Care questions
Answered from the same tracked data.









